Build a Bigger Business with List Building Tools
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Article Title: Build a Bigger Business with List Building Tools
Author: Dennis Hall
Category: Email, Ezines and Newsletters, Lead Generation
Word Count: 618
Keywords: list building, opt-in page, email marketing
Author's Email Address: jmasters@...
Article Source: http://www.articlemarketer.com
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You may want to consider using these list-building tools to increase the size of your customer base.
First, begin by building an opt-in page. You will probably use this one a lot, so learn how to make a good one. You may want to try starting a newsletter to encourage your visitors to volunteer their email addresses.
Auto-responders work well for spreading your news. The use of a blog will spread information freely and often. Those who visit your site are interested and are looking for more information or perhaps they are ready to buy something. Respect that and be helpful.
An opt-in page or squeeze page is a list building tool used to get the visitor to your site. You need to learn to make a good one. Use your picture and a brief description of who you are and what you have to offer.
The object here is to build trust and offer free helpful information. You are asking for an email address, so your visitor must feel confident that you are here to help. Use a thank you page last to show that you care. Your responders will appreciate it.
Another useful list building tool is the newsletter. Here, you not only inform, you also give useful hints and tips, free reports and interviews. The object here is to get subscribers to your newsletter. They give their email address to get information and this is a good opportunity to give away free stuff to them. Don't forget to put a subscriber box on every page of your website. Use auto-responders to increase your subscriber list. You can find free auto-responders at Google(Google-free responders).
List builders should always use a blog. When you do, always make sure your opt-in emails lead to your blog, not to your sales pages. Lead your visitors to a selection of information first. You are building trust as well as a list of subscribers. Offer help as well as information. Emphasize information about special promotions and offers on your product page and give a link to your selling page. Always offer quality information and solid offers.
You are there to satisfy their need for information as well as products and/or services. You will build a reputation for solid help and your responders will remember that. Your list will begin to grow with solid, interested subscribers. Even those who don't subscribe will remember your site as one to be trusted.
List building is a chore that, in the beginning of your endeavor, will pay dividends of loyal and well-satisfied customers who are likely to repeat their visits and perhaps their sales. Your opt-in or squeeze page is the main tool used to get your list of email addresses. Make it an exceptional one that leads to your blog, not your sales page. It's purpose is to inform and titillate.
Your purpose is to get their email address. Newsletters also help build up your list of email addresses. Here is an excellent opportunity to give lots of free information. Include reports, interviews and even pictures. Use auto-responders and be sure to put a subscriber box on every page. With a blog, you can draw a large number of interested visitors to your information source.
Just be sure that you include a link to your sales page in case they are ready to buy. If you want them to purchase from you, they must feel that they can trust you. If they are willing to give you their email address, they probably do. Always try to inform and satisfy your customer. Hopefully, these list building tips will point you in the right direction. Always remember that true respect is earned, and is always worth the effort.
Maintaining regular communication with a mix of free advice and offering quality information/products/services for sale should be your business model. For helpful advice on writing emails that get results please visit http://emailpromomagic.com
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