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Why You Should Archive Your Ezines and Newsletters Online

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  • Trey Pennewell
    A Free-Reprint Article Written by: Trey Pennewell Article Title: Why You Should Archive Your Ezines and Newsletters Online See TERMS OF REPRINT to the end of
    Message 1 of 3 , Dec 4, 2012
      A Free-Reprint Article Written by: Trey Pennewell

      Article Title:
      Why You Should Archive Your Ezines and Newsletters Online

      See TERMS OF REPRINT to the end of the article.

      Article Description:
      As a publisher of ezines and newsletters, you know that customers
      always want more from your services. One way to provide customers
      a good service while increasing your search engine rankings is to
      place your ezine archives online.

      Additional Article Information:

      892 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2012-12-04 11:00:00

      Written By: Trey Pennewell
      Copyright: 2005-2012
      Contact Email: mailto:comments@...

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      Why You Should Archive Your Ezines and Newsletters Online
      Copyright (c) 2005-2012 Trey Pennewell
      Writing Puzzle

      As a publisher of ezines and newsletters, you know that customers
      always want more from your services. One way to provide customers
      a good service while increasing your search engine rankings is to
      place your ezine archives online. By placing these online, you
      are giving your readers a value-added service that will set you
      apart from other ezines and newsletters. Not only will this
      provide value to your customers, but also by placing your
      archives online, the search engine spiders are able to "see"
      your unique combination of content. Ultimately, having your ezine
      archives online will give you higher search rankings and
      additional keyword phrase variations that everyone so desperately

      There are some things to consider when making the decision to put
      your newsletter archives online.

      The first consideration is whether or not your ezine model is a
      paid subscription or a free subscription. If your ezine is a pay
      subscription, you probably do not want to place all of your
      archives online where someone can access them for free. If you
      were to do this there would be no need for readers to actually
      pay for a subscription. However, you may want to consider placing
      a couple of archived issues on a website, so that potential
      customers and advertisers can see what it is your publication has
      to offer them. Then, you can keep your remaining archives in a
      member's only website that is only accessible to your paying

      If you offer a free ezine or newsletter, there is little reason
      not to offer all of your archives for free online. The reason
      that people will want to go ahead and subscribe to your ezine or
      newsletter is that they can get the issue as soon as it comes
      out. You may want to consider only offering archives online that
      are at least a few months old. In other words, do not offer this
      month's issue in the archive for a few more months, so that
      people will still want to subscribe to your publication to see it
      when it is first made available.

      Search engine spiders love content on websites. Not only do
      spiders like the generic content, but they really like valuable
      content such as articles. Quality content is one of the primary
      things that search engines look for when providing rankings and
      the level of importance of a website. The articles that are
      included in your archive will boost your search engine ranking.
      Having a higher search engine ranking means that potential
      subscribers are able to find you much easier. Being easy to find
      and offering a service such as free ezine with archives gives
      potential subscribers many reasons to choose your ezine or
      newsletter to land in their email box over your competitors.

      Having your publications placed in an online archive will
      automatically provide you with a good amount of keyword
      optimization. For example, if you are publishing an ezine that
      mainly talks about home improvement, there is a high likelihood
      that many of the articles in your publication will contain the
      words "home improvement". Now when a potential subscriber
      searches on the Internet for "home improvement," they are much
      more likely to be directed to your website and learn that you
      provide a valuable subscription on this very topic. If you do not
      have your archives online, chances of picking up these new
      visitors and subscribers are greatly diminished.

      Simply put, having your newsletter archives online is probably
      the easiest way to increase your exposure in the search engines
      and the easiest way to increase your ezine's subscriber base for
      free. It is very inexpensive to provide your archives online, and
      it can improve your subscriber's experience, letting him or her
      feel good about the service that you are providing to them.

      People may have a desire to read your publication, but your ezine
      can easily get overlooked due to the excessive number of
      publications currently arriving in the subscriber's email box. A
      day will come when an individual feels overwhelmed by the number
      of publications arriving in their mailbox each day or week. When
      this starts to happen, they start canceling subscriptions because
      it is simply too much hassle to go through and delete these
      newsletters and ezines every week or every month. I have found
      myself in that position, so I eliminated the ones that bored me
      and only kept one or two subscriptions that really seemed to
      offer me the quality content that I wanted in an easy-to-read
      format. It was getting to be annoying to go through my email on a
      regular basis to filter out the excess ezines and newsletters
      that I did not read anyway.

      So if you want to set yourself apart from your competitors and
      offer this value-added service to your customers, you seriously
      need to consider placing your archives online. It is likely that
      you will be surprised at the change in your search engine
      rankings as well. Again, if you provide a pay subscription do
      consider offering a few issues in a free archive, so that you can
      at least show potential subscribers and advertisers the quality
      of the product you provide.

      Follow my advice, and down the road, you will be able to generate
      more income from your newsletter, because you will have a much
      larger list of subscribers to count as your own.

      Subscribe to the Traffic Tips (http://writingpuzzle.com/pub/subscribe.php) mailing list and get a 25-page PDF that teaches how to get more traffic from Google. Then, go to http://WritingPuzzle.com/ to find training guides for writers and article marketers. Trey Pennewell has been creating content for the Internet since 2005.

      --- END ARTICLE ---

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