How To Write A Press Release
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Article Title: How To Write A Press Release
Author: Elizabeth Murphy
Word Count: 668
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Press releases are a great way to draw extra attention to your
business and create a bit of a buzz around new events and
products. However, if poorly written, your press release will
never be picked up by the media and your great news, even if
newsworthy, won't see the light of day. Here's how to write a
press release that will have the media begging for more.
Give It an Angle
Your press release needs to have an angle built in so that it
is easy for an editor to turn it into a front page story if
necessary. Write your press release as if it were an article and
you have a very good chance of it being picked up. Editors love
it when they don't have to work too hard.
For your press release to garner favor, it's a good idea to
turn it into a story that people will be interested in reading.
For example, no one will care that you just got new carpet in
your office, but what can create a newsworthy release is the
fact that the new carpet is made from recycled plastic and marks
the beginning of a green era for your business.
Make It Snappy
A press release is not a college essay and it shouldn't read
like one. Write it like a magazine article. A good tip is to
take a look at the publication you want to get into and write
the press release to fit that style. This gives you an added
advantage . . . the reporter won't have to struggle to make your
article fit into the magazine. To keep your press release
interesting and fun to read, make sure you write actively. That
means using active instead of passive verbs and making the
action leap out to the readers.
For example, rather than say; "The new carpet was installed",
write "We lay the carpet ourselves to save money" or something
similar, using an active voice. Also, you will want to keep the
press release fairly short. Most editors don't have time to be
reading fifty pages on how your business is coming out with a
Split It Up
Using subtitles and bullet points is an excellent way to make
your press release easier to read. To do this easily, write down
all the information you want conveyed, in a magazine style, then
go back and divide the report into sections. Label each one with
a short subtitle. Extra ideas or resources can be listed with
Using bold or italics for some important points will help them
stand out as well and can be a good way to get busy editors to
check out your report. They will be able to simply scan it and
get an idea as to what your press release is about, making it
easy to decide whether or not to use it.
The title you give your press release could mean the difference
between it getting read or just tossed in the junk pile. You
want a title that isn't too long, but catches people's
attention. Again, a quick look at the publication you want to
get into can be a very helpful way to figure out what they are
looking for. In general, stick to active verbs and get straight
to the point. A vague, wishy washy headline isn't going to win
you any points!
Short, newspaper type headlines are almost always good. The
editor may change it, but chances are, if you offer something
usable your press release will get used pretty much as is.
Writing a press release is fairly simple. Make it newsworthy
and interesting to read as well as nice and easy and you'll have
a very good chance of it getting featured.
About The Author: Make your
http://www.polarisprinc.com/index.html public relations efforts
stand out by submitting a well-written press release to the
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