There Is No Such Thing As A Guaranteed Search Engine Ranking
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Article Title: There Is No Such Thing As A Guaranteed Search
Author: Jeff McRitchie
Word Count: 518
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After spending the better part of everyday working on
optimizing my website, adding content, building links and trying
to please the search engines, it makes me mad to check my email
and see another company offering guaranteed rankings. These
emails often claim that for a certain amount of money they will
get your site to rank number one for the keywords of your
choice. Just give them a pile of cash and a few months and they
will get you that #1 ranking no matter how competitive your
field. Here four reasons why no one can guarantee rankings with
the search engines...
1. No company can guarantee anything from the search engines
except the search engines themselves. There are certainly
things that you can do to help your site in the eyes of the
search engines. However, at the end of the day there are
hundreds of factors that influence your ranking with the search
engines. No company can control all of these factors.
2. Search engine optimization (SEO for short) can be a long and
grueling process. Sometimes you can see results very quickly.
However, more often than not the results take months to show up.
This is especially true for markets or keywords that are highly
competitive. There are companies out there that spend millions
of marketing dollars each year trying to get rankings for
certain highly competitive keywords. There is no way that
paying a company a few thousand dollars will guarantee that you
will rank higher than the big boys.
3. Search engine rankings are based on algorithms that take
into account a whole bunch of factors including: inbound links,
page content, meta content and the age of the page in question.
There are ways to subvert some of these factors and trick the
search engines. However, tricking Google and trying to
manipulate search results is a very bad idea. If and when the
search engines discover your sites deception it is quite likely
that your site will be removed from the index. Being removed
from the index means that all of your rankings and probably most
of your traffic will disappear. Before you try tricking the
search engines you need to make sure that you consider the
potential consequences of your actions. Can you really afford
to get your site banned from Google?
4. Anyone who does search engine optimization on a regular
basis should know all of this. Companies who try to tell you
that they can guarantee your results either don't know what they
are doing or they are simply lying to you in order to steal your
money. Either way, they aren't the people that you want to
trust your business to.
If you need help getting rankings in the search engines, there
are lots of reputable search engine optimization companies that
are out there. However, you need to make sure that they are up
front and realistic with you about the potential for results as
well as their methods. In the world of SEO rankings are never
guaranteed but hard work usually pays off.
About The Author: Jeff McRitchie is the designer and Director
of Marketing for http://www.MyBinding.com He has written over
100 articles on binding machines,binders,binding supplies,
binding covers,and more.
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