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Merchant Account For Credit Card Processing

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  • Devin Gilliland
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    Message 1 of 1 , Dec 1, 2007
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      Please consider this free-reprint article written by:
      Devin Gilliland

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      Article Title: Merchant Account For Credit Card Processing
      Author: Devin Gilliland
      Word Count: 536
      Article URL: http://www.isnare.com/?aid=205126&ca=Finances
      Format: 64cpl
      Contact The Author: http://www.isnare.com/eta.php?aid=205126

      Easy Publish Tool: http://www.isnare.com/html.php?aid=205126

      ================== ARTICLE START ==================
      Merchant account supports a trader or retailer in accepting
      credit cards and offering credit card processing service to the
      customer. This account enables all size of business whether
      large or small to offer credit card benefits to customers or
      buyers and is setup only after approval from merchant account
      service providers or banks.

      Credit card processing is transaction of cash via credit card
      account of a purchaser within seconds of swiping the card
      through credit card processing equipment. Credit cards have
      become a powerful financial tool for customers across the world.
      Fact that the credit card processing service releases the burden
      of carrying heavy cash, also it allows shopping when the pockets
      are empty makes credit card processing a desired service for
      both the buyers and the sellers. Thus, setting up a merchant
      account does not just assist customers and act as a tool to
      please them, but also a business benefit for traders who wish to
      see a remarkable growth and set a good status. A businessman can
      always earn higher sales and revenue from the credit card
      processing as compared to those who prefer cash transaction. Did
      you know that often customers with a credit card service tend to
      shop more than they wish too? With the financial backup in their
      pockets you end up cashing on their shopping temptation.

      As a retailer or businessman you can opt for two types of
      merchant accounts. These are as follows:

      - OTC (over the counter)
      - MOTO ( money-order/telephone)

      If you are a small business owner then it is advisable to opt
      for a `over the counter' merchant account, as it comes with low
      transaction fees and low risk as compared to
      `money-order/telephone-order' which takes two steps for
      processing.

      Kinds of business that can benefit from setting up a merchant
      account are retail store owners, petrol pump owners, restaurants
      and hotel owners, branded outlet owners and exhibitioners or
      stall owners at trade fairs. Land based stores, online trade or
      business, business via telephonic orders are some of the trade
      or business format that involve implementation of merchant
      account.

      In simple words merchant account is like permission from bank
      that provides a trader or businessman with credit card
      processing services and facilities.

      Credit card processing is the technology that benefits without
      a doubt but to utilize the service you need to set up a merchant
      account. It is advisable that you find out about various banks
      or merchant account providing such facility; also do not forget
      to inquire about the basic details and fee charges for setting
      up a merchant account.

      Once an account is created you are ready to treat your customer
      with credit card processing privileges. You can always attract
      customers to shop with you with their credit card. If you are
      someone who has business on internet then by setting up a
      merchant account will help you trade via credit card
      transaction.

      Once you are a credit card processing provider, you are also a
      safe transaction provider for your customers, as credit card
      processing does not just mean easy shopping but also safe
      shopping.


      About The Author: Devin Gilliland provides expert opinions and
      advice on how to compare and apply for credit cards at
      http://www.credit-wisdom.com For credit card processing visit:
      http://www.credit-wisdom.com/credit-card-processing.php

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      For more free-reprint articles by Devin Gilliland please visit:
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