"Increase Quality Or Bid $5.00 To Activate Solutions For Google Adwords
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Article Title: "Increase Quality Or Bid $5.00 To Activate"
Solutions For Google Adwords
Author: Pete Grundner
Word Count: 598
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If you've ever done a Google Adwords campaign, you might have
come across this message for one of your keyword which reads
"Increase quality or bid $5.00 to activate."
First, let's look at the reason for this. When Google looks at
any placement, it looks at relevancy (perceived relevancy in
this case) as discussed in previous Marketing Insight ezines.
The reason you have gotten this message is that Google feels
that your ad does not relate to the keyword - so it
de-activates that keyword. What this message is also saying is
that, if you don't know how to use Google Adwords, you should
be paying 5 times more than necessary. So what do you do?
WHAT NOT TO DO:
Google make fortunes from people who are so desperate to have
their ad shown on that keyword that they agree to the given
price. That is a huge mistake and will cost you big. Imagine
your lead cost going up by 5 times for that keyword!
Here are two better options for you:
1.) Remove the keyword from that campaign and place it into
another ad group that is more relevant or create an ad group
campaign that has the keyword in the headline. This is what you
should have done from the beginning - group related keywords
together so they make sense.
Here are some examples:
GROUPING THE WRONG WAY keywords like Home Business, Earn
Money, Online Business, Make Money Fast with an ad that reads
"Make $20,000/mo From Home". The problem is, even though the ad
might be good, the keywords are too different and do not match
the ad, therefore your ad is being de-activated.
GROUPING THE RIGHT WAY The right way to do it is to set up
3 separate ad groups for the above keywords and add related,
similar keywords to it like this Home Business, Home Based
Business, Business from Home, etc. The ad would read "Best
Home Based Business" or "$1,000/Day-Home Business" (some of the
keywords are in the title)
Create another ad group for your other keywords like - Earn
Money, Earn Money from Home, Earn Extra Money, etc. Your ad
would include some if not all keywords in the title like
"Earn Money Fast", "Earn Money While Sleeping" "Earn
In other words, when you have the keywords matching the
selection of words used in your ad, and your keywords appear in
the headline, your ad will rarely be deactivated.
You just accomplished two things not only will you not have to
pay the higher price , instead, more likely, your cpc will drop
even lower than what you paid before they asked you to increase
your bid. Plus your click rate is even higher because the ad is
2.) The other thing you can do is just delete the keyword for a
few days and put it back up. Most likely, you'll be back to the
original bid price.
Bottom line, Google will reward you for relevancy and will
charge you extra for generality. So, next time you get this
message, do the smart thing and retool your adwords campaign
and don't just pay the requested increase.
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The article is brought to you by Peter Grundner at P&T
For more information please visit how2succeedonline.net and
About The Author: Peter Grundner, a top advertising and
marketing professional for over20 years, is now a full time
Home Business Entrepreneur and founder of
http://www.myedconline.com & http://www.how2succeedonline.net
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