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To Blog Or Not To Blog - Reasons And Tips Why You Should

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  • David Bain
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    Message 1 of 1 , May 1, 2007

      Message delivered directly to members of the group:


      Please consider this free-reprint article written by:
      David Bain

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      Article Title: To Blog Or Not To Blog - Reasons And Tips Why
      You Should
      Author: David Bain
      Word Count: 551
      Article URL: http://www.isnare.com/?aid=147072&ca=Internet
      Format: 64cpl
      Contact The Author: http://www.isnare.com/eta.php?aid=147072

      Easy Publish Tool: http://www.isnare.com/html.php?aid=147072

      ================== ARTICLE START ==================
      Blogging, done in the right way, can really boost your
      business. Here are the reasons why you should and how you can
      create one.

      Blogging is akin to endless story-telling with just about
      anyone who would listen, the only difference is you're doing it
      online. It's a free-for-all, come-as-you-are, and
      tell-it-like-it-is kind of gathering online. You could sell
      yourself, your products, your business, old stuff, and
      practically anything you want to put out there. And the chances
      of someone picking up are very likely. Businesses have boomed
      because of the kind of word-of-mouth effect blogging has had.

      --- Why Blogging is Good for Business ---

      Blog sites have been dominating the internet scene for some
      years now, and recently, its popularity has reached new
      heights. With both the internet-savvy and internet-hungry crowd
      increasing by the thousands on a daily basis, businesses and
      advertisers have found a great venue to talk about themselves
      in numerous blog sites. Branding may not be heavy on these
      sites, but content-wise, you could talk all you want about your
      products/services and be certain that you would arouse the
      interest of someone, somewhere wherever you may be located. Its
      appeal basically lies on the users' freedom to express
      himself/herself without the hassles of being regulated and
      limited. Moreover, readers of your blog entries are always
      welcome to comment on what you're advertising, without having
      to fill out forms and leave personal information – a tedious
      task for most visitors that they often opt not to participate
      anymore. It is also a good venue to discuss whatever it is
      you're selling in detail and eliminate doubts on the part of
      your targeted audience that your advertisements are just one
      more online ploy to get you to purchase. It will prove to be a
      more convincing marketing tool in the long run because you are
      openly answering questions without prejudice on both your part
      and that of the visitor's because you are not talking
      face-to-face. It gives both of you freedom to be yourselves.

      Ironically, this freedom should also be limited in a way that
      you don't appear too eager or too arrogant that you would turn
      visitors off and may even unwittingly solicit bad publicity.

      --- Helpful Tips in Creating a Blog ---

      When creating a blog for your business, you must keep in mind a
      couple of things:

      1. Don't start with a hard-sell approach. Chances are, bloggers
      will ignore you. 2. Talk about your personal experience when you
      used the product or employed the services of your own company. A
      positive sketch of your products/services will certainly
      generate interest. You can't be an effective endorser if you
      haven't tried them out yourself. 3. Welcome comments – whether
      positive or negative. It is always a good opening to discuss
      the benefits of your products/services. 4. Thank your visitors.
      A sincere and pleasant thank you, especially after a good
      debate, always pacifies the second party and will likely result
      in him/her not bad-mouthing you.

      At the end of the day, you would have reached out more to your
      targeted audience and you would have taken advantage of a free
      advertising mechanism that could ultimately prove beneficial
      for business.

      About The Author: David Bain is founder of the internet
      marketing training company
      http://www.PurpleInternetMarketing.com David has recently
      interviewed one of the leading blogging experts, Yaro Starak.
      To hear the interview visit

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      ================== ARTICLE END ==================

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