To Blog Or Not To Blog - Reasons And Tips Why You Should
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Article Title: To Blog Or Not To Blog - Reasons And Tips Why
Author: David Bain
Word Count: 551
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Blogging, done in the right way, can really boost your
business. Here are the reasons why you should and how you can
Blogging is akin to endless story-telling with just about
anyone who would listen, the only difference is you're doing it
online. It's a free-for-all, come-as-you-are, and
tell-it-like-it-is kind of gathering online. You could sell
yourself, your products, your business, old stuff, and
practically anything you want to put out there. And the chances
of someone picking up are very likely. Businesses have boomed
because of the kind of word-of-mouth effect blogging has had.
--- Why Blogging is Good for Business ---
Blog sites have been dominating the internet scene for some
years now, and recently, its popularity has reached new
heights. With both the internet-savvy and internet-hungry crowd
increasing by the thousands on a daily basis, businesses and
advertisers have found a great venue to talk about themselves
in numerous blog sites. Branding may not be heavy on these
sites, but content-wise, you could talk all you want about your
products/services and be certain that you would arouse the
interest of someone, somewhere wherever you may be located. Its
appeal basically lies on the users' freedom to express
himself/herself without the hassles of being regulated and
limited. Moreover, readers of your blog entries are always
welcome to comment on what you're advertising, without having
to fill out forms and leave personal information a tedious
task for most visitors that they often opt not to participate
anymore. It is also a good venue to discuss whatever it is
you're selling in detail and eliminate doubts on the part of
your targeted audience that your advertisements are just one
more online ploy to get you to purchase. It will prove to be a
more convincing marketing tool in the long run because you are
openly answering questions without prejudice on both your part
and that of the visitor's because you are not talking
face-to-face. It gives both of you freedom to be yourselves.
Ironically, this freedom should also be limited in a way that
you don't appear too eager or too arrogant that you would turn
visitors off and may even unwittingly solicit bad publicity.
--- Helpful Tips in Creating a Blog ---
When creating a blog for your business, you must keep in mind a
couple of things:
1. Don't start with a hard-sell approach. Chances are, bloggers
will ignore you. 2. Talk about your personal experience when you
used the product or employed the services of your own company. A
positive sketch of your products/services will certainly
generate interest. You can't be an effective endorser if you
haven't tried them out yourself. 3. Welcome comments whether
positive or negative. It is always a good opening to discuss
the benefits of your products/services. 4. Thank your visitors.
A sincere and pleasant thank you, especially after a good
debate, always pacifies the second party and will likely result
in him/her not bad-mouthing you.
At the end of the day, you would have reached out more to your
targeted audience and you would have taken advantage of a free
advertising mechanism that could ultimately prove beneficial
About The Author: David Bain is founder of the internet
marketing training company
http://www.PurpleInternetMarketing.com David has recently
interviewed one of the leading blogging experts, Yaro Starak.
To hear the interview visit
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