Loading ...
Sorry, an error occurred while loading the content.

You Can Write Powerful Copy!

Expand Messages
  • Nick Summers
    Nick Summers offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine,
    Message 1 of 1 , Apr 12, 2007
    • 0 Attachment
      Nick Summers offers the following royalty-free article for you to publish online or in print.
      Feel free to use this article in your newsletter, website, ezine, blog, or forum.
      -----------
      PUBLICATION GUIDELINES
      - You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
      - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
      - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
      - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
      - Please send a copy of the publication, or an email indicating the URL to mtasubs@...
      - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
      -----------
      Article Title: You Can Write Powerful Copy!
      Author: Nick Summers
      Category: Copywriting, Writing
      Word Count: 628
      Keywords: copywriting, writing, sales letter, headline writing, marketing copy, copy
      Author's Email Address: mtasubs@...
      Article Source: http://www.articlemarketer.com
      ------------------ ARTICLE START ------------------

      But how do you write this powerful copy (words which will sell your product), if you are not a copywriter?

      Here are some basic guidelines:

      Communicate directly to your readers, by writing as if you were talking to them. Correct grammar is not the most important issue - being understood is.

      Don't be frightened to use large headings that are witty and eye-catching - newspapers and magazines make good research places for getting to grips with powerful headings.

      Grab Your Readers' Attention

      In the very first sentence! If you don't you may lose them. We live at a fast pace. Concentration is not high on our priority list. Just look at the designs of many of the popular magazines and you can see that short, snappy articles, interlaced with plenty of pictures, are the normal layout. Pick up any Dorling Kindersley book and see how they have revolutionised learning from books with their layouts.

      Make what you have to say exciting and interesting.

      Word Choices

      Choose your words carefully. Be aware of the sound words make. For instance, let's suppose you want to inject some humour into your text, certain words are funnier than others. An example of this is one of Beryl Reid's lines when she was doing a routine, knocking her girlfriend, Deirdre. She'd say, "Deirdre says her complexion is sallow, I call it yellow, what with her yellow face and her little black eyes, she looks like a small portion of prunes and custard!"

      This dialogue wouldn't have half the punch if Beryl had chosen to use apricots and custard, instead of prunes and custard, because prunes is a funny word and apricots isn't.

      Another classic technique for working out a punch line is to use alliteration. Example: 'I bet he's bonking some bimbo in the back seat! (Much funnier than, 'I'm certain he's having sex with some girl in the rear of the car.' It means the same, but it certainly does not have the same impact.)

      So if you're stuck for a powerful headline or a business/company motto, then try alliteration.

      Emotive Text

      Stories or headings that appeal to our emotions and trigger fond memories, are powerful selling allies. For many people, life today is too stressful. We are bombarded from all sides, with calls on our mobiles at any time of day or night, emails to check, forms to fill in and too many rules to live by imposed on us by unworkable politics.

      Any references to (say) the 60's, conjures up images of much simpler, relaxed fun-filled days. It's not important that the era was not perfect - no era is - or that they didn't reap the benefits of the incredible technology of mobiles or the Internet.

      Text which is geared towards family life, is also a powerful marketing tool, simply because the world can be a very frightening place, and the throw away society (which includes throwing away relationships) is taking a swing towards a desire for more stability through lasting relationships.

      The Reason for Copywriting

      The only reason you're creating strong headlines and text is to sell a service, your ideas or products. So, if you want to write great copy, make sure it will produce the desired result of increased profit. Decide on the mood and pace that will initiate the highest sales in your particular marketplace.

      Don't forget to actually ask for the outcome you want! Sounds simple I know, but its amazing how many people forget to actually ask the person on the other end of the communication to take some action.

      If you have no desire to write your own copy, then there is the option of employing a copywriter on a freelance basis as and when you need copy, or you could take on a marketing person as an employee if the volume of work is sufficient.

      Nick Summers runs Content Cow Article Directory, a directory dedicated to offering the best of the web's articles formatted the way you want them. Visit http://www.contentcow.biz today for all your content requirements.
      ------------------ ARTICLE END ------------------



      [Non-text portions of this message have been removed]
    Your message has been successfully submitted and would be delivered to recipients shortly.