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How to Advertise To Your Opt-in Newsletter List, For Maximum Profit

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  • Cathy Qazalbash
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      Free-Reprint Article Written by: Cathy Qazalbash
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      Article Title:
      How to Advertise To Your Opt-in Newsletter List, For Maximum Profit

      Article Description:
      Your opt-in or business list is the most valuable asset to your
      business. Your subscribers have made a positive decision to
      voluntary subscribe to your free newsletter.

      Additional Article Information:
      779 Words; formatted to 65 Characters per Line
      Distribution Date and Time: Tue Feb 28 19:36:37 EST 2006

      Written By: Cathy Qazalbash
      Contact Email: mailto:cathy@...

      Article URL:

      For more free-reprint articles by this Author, please visit:


      How to Advertise To Your Opt-in Newsletter List, For Maximum Profit
      Copyright � Cathy Qazalbash
      A-Y-B free marketing newsletter

      Your opt-in or business list is the most valuable asset to your
      business. Your subscribers have made a positive decision to
      voluntary subscribe to your free newsletter. Subscribers to your
      newsletter are potential customers for you and deserve to be
      treated like the VIPs they are. Before advertising to them in the
      form of Solos and other ads in your newsletter, keep a few points
      in mind:

      1. Create trust -credibility

      2. Do not over advertise

      3. Do opinion Polls/surveys to find what subscribers like

      4. Target your advertising

      Create trust -credibility: Good content in your newsletter will
      do this. Info articles and tips are the main source of content.
      If possible use either freshly written articles or write your
      own. Tips are always popular, small jokes and sayings are often
      used to lighten up the newsletter. All these things will help
      your readers enjoy their newsletter and when you publish a good
      quality newsletter it will boost your credibility and create
      trust with your subscribers.

      Do not over advertise: This is a common mistake with publishers.
      A little advertising in the newsletter and not too many Solos
      will make your readers more responsive and less likely to
      unsubscribe. Too many ads in the newsletter and sending too
      many Solos will cut down your subscribers and less people will
      actually read your ads.

      Opinion polls and surveys are useful for finding out what your
      subscribers are interested in. Make these short and simple and
      always respond to those who take the trouble to fill them out.
      Surveys are a very valuable way of keeping in touch with your
      readers and builds rapport. This means you can advertise what
      they need and get a better response, and sales.

      Targeting your ads. Advertise according to your topic. For
      instance if you are a marketing home business newsletter try to
      keep your ads in this topic, do not advertise gardening things.
      Your readers will expect to be offered tools, products and
      services specifically designed to help them in their businesses.

      Fine-Tune Your Advertising To Ensure Success

      Advertising your business is more than putting out a few ads and
      hoping for the best. Your advertising campaign needs constant
      testing and monitoring, to ensure success. Here are some of the
      ways you can do this.

      1. Monitoring (tracking)

      2. Testing

      3. Researching publications

      4. Keeping Records

      Monitoring: It is critical to your advertising campaign to
      monitor and track all your ads. In this way you can tell exactly
      which ones are working and those that that are failing. This will
      save you a lot of time and money. Here is a good ad tracker

      Testing: Testing ads will ensure you have the best ad for your
      market, Split test 2 classifieds 1st, then take the best
      performer and expand into a Solo. You will save money by testing
      cheaper ads before you send out expensive Solos.

      Researching publications: When advertising in publications
      do your research before placing your ad. Subscribe to the
      ezine/newsletter and see what sort of readers they are targeting.
      You will be able to assess this by the type of ads they run on
      a regular basis, and the articles they publish. Check out the
      amount of ads and how many are in the publication (less ads
      equals better response)

      Keeping Records: Note which ezines were successful and the ones
      that produced little or no results. Bigger lists are not always
      better. Record and note all your ad results. You can use Excell
      for this as it provides columns, which are easy to use. Note
      where you advertised, how much they cost size of list, and what
      success if any you had with the publication. Do not expect
      stunning results from a publication, that will rarely happen but
      even if you get a small response repeat the ad for at least 3-4
      times, to properly assess the results.

      When you fine tune your advertising you will get the maximum
      "bang for your buck." You will continue to improve your campaign
      and build your successful business. Not all advertising will work
      and you may have only small results at 1st but always continue to
      advertise products/services and you will build your business and
      expand your clientele.

      Keep these points in mind and you will ensure your maximum
      response to your advertising and even some sales from your readers.
      Your newsletter is a business tool and your subscribers will expect
      some advertising. However remember your subscribers are not just
      dollar bills and should never feel you are using them. The old
      clich� "look after your subscribers and they will look after you,"
      holds true for your advertising as well as your newsletter.

      Article written by Cathy Qazalbash �
      Cathy is an experienced freelance writer/copywriter
      and publisher of the A-Y-B free marketing newsletter

      --- END ARTICLE ---


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