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Ad Copy Tips

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  • John Neyman, Jr.
    John Neyman, Jr. offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website,
    Message 1 of 1 , Oct 31, 2005
      John Neyman, Jr. offers the following royalty-free article for you to publish online or in print.
      Feel free to use this article in your newsletter, website, ezine, blog, or forum.
      - You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
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      - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
      Article Title: Ad Copy Tips
      Author: John Neyman, Jr.
      Category: Tools and Resources, Management, Writing
      Word Count: 408
      Author's Email Address: john@...
      Article Source: http://www.articlemarketer.com
      ------------------ ARTICLE START ------------------

      What percentage of prospects come your way as a result of your ad copy? What percentage of sales do you close because of your ads? Well, increase both percentages with some of our tips, tailored to your own ad campaigns.

      1. ERRORS – It’s tough to have 100 percent perfect ad copy. Nearly impossible! So tell your readers that whoever spots five errors in your ad copy due to grammar issues or misspelled words, wins a reward. This way your readers will not only be reading your copy longer, increasing the likelihood of purchasing awhile they’re at it, you’ll get editing done at no charge for your revised printing or online publication.

      2. YES – Lead your readers to the conclusion you want; that is to say, “Yes” to your offer, by asking them several yes and no questions in your ad copy that have affirmative answers. Have the questions be based on the main offer and focus on what will happen if they do not buy. But don’t set a negative tone by having them reply “No.” Or by the time they’re through reading, they might say, “No” to you!

      3. CHARITY – Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other.

      4. GUARANTEE – Include a good, solid guarantee in your offer. For examples, look at the last thing you purchased and check out the guarantee. In a nutshell, make it a lifetime offer and / or give them back MORE than they gave you.

      5. PS – Since most people look for this feature, add it! Say something in your P.S. – like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why the reader should buy – and NOW.

      6. CONTACT – Do include complete contact information – that works! Test any email addresses and telephone numbers before going to press

      So next time you need to ace your ad copy, go back over what you wrote and tweak it here and there for improvements. Better yet, have a contest and invite your readers to do it for you! How’s that for a win-win solution?

      Dr. John E. Neyman, Jr. is a Pastor, Author, and Relationship coach. You may contact him at drjohnneyman@... or visit his website at
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