FLASHBACK: The marklin Discount Super-Store
- Hi Gang,
Concerning the SuperStore post on the Marklin B&G group today:
My original post from a month or so ago is printed below.
I addition to my initial post I would like to add the following.
The product line for the super-store will be exclusively Marklin with
the possible exception of some HAG AC items. HAG would be an
attractive compatible and complementary addition because it is a high
quality product and I believe that HAG can be purchased at very
Keep in mind that this WILL NOT be a train store. It will be a high
volume international mail order/Internet order operation that operates
with a Wal-Mart Corporate mentality.
Also, the people behind this many not be 2 Europeans. There may be 1
European guy and 1 US guy; or 1 Asian guy and 1 European guy or 1 US
guy with a good business knowledge.
With the stock market as risky as it is now, there is a lot of money
out there looking for a secure place that will generate a good reliable
Here again, I do not have any inside information. It is that I view
this market niche and the profit potential as a unique opportunity at
this point in time.
- - - Original post - - -
Two things are for sure. First, Marklin is going to hold on the the
so called 'European Distribution Model' (their existing distribution
system) for as long as possible. The reason is that it is very
Second, even as I am writing this email, there are a couple guys
somewhere in Europe planning a Marklin Discount Super-Store. This
is because the International market for Marklin products is too large
ignore and the current distribution model is too cumbersome.
Now, I don't have any inside information, but I can make some
educated guesses about this Marklin Discount Super-Store (MDSS).
1) It will be located in Germany or some adjacent country, maybe even
a former eastern block country. Northern Italy is also a possibility.
2) MDSS will be a warehouse operation that is 99% mail order/Internet
order. Items will be shipped the same day the order is received.
3) Their initial strategy will be to buy from Marklin Dealers in
Germany at deep discounts in exchange for not selling to German
customers. This may require that the selling unit be in a non EU
4) Initially they will also sell at European modellbahn shows/swaps as
a means of achieving exposure. Or they may use 'shadow dealers' or
shills to preform this function.
5) They will be well financed and pay immediate cash for everything.
Payment in 'cash' rather then checks or bank transfers can be a great
6) They will have a strong marketing person.
7) The core of there operation will be state of the art
telecommunications like well developed databases, their own servers,
broadcast fax capability, email broadcast capability, fast easy to
use web sites, and online/telephone customer service department. They
will operate in German and English.
8) They will immediately become the largest buyer in the Marklin
secondary market thus giving them the ability to dictate price.
9) In addition to selling to individuals, their prices, available
inventory and speed of delivery will make then an attractive source of
supply to North American and other international dealers.
Their whole operation will be based on #1 Marketing, #2 Communications,
and #3 low operating costs, because these are the three weak points in
the current Marklin distribution system.
With the existing EU rules, I don't believe that Marklin will be able
to prevent this from happening or be able to control it after it once
Food for thought.
-The Smart Way to Buy & Sell Marklin-
http://SecondhandMarklin.com - It's FAST
http://SecondhandMarklin.com - It's FREE
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Do You Yahoo!?
Yahoo! Sports - sign up for Fantasy Baseball