10312Re: [z_scale] Opportunity for Marklin dealers in Europe
- Jul 1 7:15 AMI must bow out on this one. My official policy and the policy of Ztrack
Magazine is to support your local Märklin dealer. Ztrack Magazine does not
accept advertising from European dealers to run in North America. We instead
offer supplements for European dealers to be mailed to subscribers in their
There are many reasons for this policy. First is to support the local shop
owner. I have seen too many dealers hurt because they are loosing sales
direct to Europe. Frankly, we need these shops. If we did not have the
committed local dealers, Märklin Z (as well as HO, etc) would be hampered in
growth and support. Recently, I watched a shop owner spend at least twenty
minutes with a customer going over the intricacies of a HO digital
locomotive. The dealer did not get the sale and found out that the loco was
instead ordered through Europe. The customer was only there to view before he
purchased. Why should a hard working shop owner commit his time to be a
visual catalog for sales when he has rent to pay?
As for the support issue, while most folks have not had problems with the
overseas dealers they are working with, one noted Z scale German dealer is in
actuality a gray market dealer. Many Zers have been burned by poor service,
and non-truthfull advertising (used while sold as new).
As for pricing, I am sometimes unimpressed by the savings. It also should be
noted that in the seventeen years since I started into the hobby, pricing on
many Märklin items has actually decreased. The gap has narrowed. Märklin Inc,
and Märklin Germany are also working to narrow if not eliminate the remaining
gap. Dealers in the US have the opportunity to buy direct from Märklin
Germany, further reducing the cost of the product.
So let me end by asking a question. Why should we help the small to mid level
dealers in Europe when the small to mid level dealers in the US are
struggling? What would it be like not have a local dealer? Many of you
already know the reality. For us who have suffered through not having a local
dealer, only to gain one, we definitely do not what to loose them. For me,
the benefits of having a loyal, knowledgeable dealer that you work with in
the US, far outweigh the slight savings from purchasing overseas.
Ztrack Magazine, Ltd.
6142 Northcliff Blvd.
Dublin, OH 43016
Phone/Fax (614) 764-1703
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