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Study: Alcohol Web Sites Attracting Kids

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  • David P. Dillard
    Date: Wed, 10 Mar 2004 09:34:22 -0500 (EST) From: David P. Dillard Reply-To: NetGold@yahoogroups.com To: NetGold
    Message 1 of 1 , Mar 10, 2004
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      Date: Wed, 10 Mar 2004 09:34:22 -0500 (EST)
      From: David P. Dillard <jwne@...>
      Reply-To: NetGold@yahoogroups.com
      To: NetGold <NetGold@yahoogroups.com>
      Subject: [NetGold] CHILDREN: INTERNET : ALCOHOL: MARKETING: Study: Alcohol
      Web Sites Attracting Kids

      Tuesday, March 9, 2004
      Study: Alcohol Web Sites Attracting Kids
      By JIM SALTER Associated Press Writer
      Findlaw News
      <http://news.findlaw.com/ap/o/1110/3-9-2004/20040309063006_15.html>

      ST. LOUIS (AP) - Alcohol company Web sites are offering a "cyber
      playground" for underage youths despite promises from the companies to
      limit their access, according to a study released Tuesday.

      The study by the Center on Alcohol Marketing and Youth at Georgetown
      University estimated that nearly 700,000 underage people visited alcohol
      company Web sites from July through December. Many played video games and
      downloaded music, e-mail gadgets and icons - all the while immersed in the
      marketing of beer and alcohol, center director Jim O'Hara said.

      "These alcohol Web sites are a virtual cyber playground with no adult
      supervision," O'Hara said. "If a liquor store were this ineffective in
      policing underage visits, the community would be up in arms."

      Frank Coleman of the Distilled Spirits Council in Washington called the
      study a publicity stunt aimed at generating fund raising. He said the
      Federal Trade Commission has "reviewed our ads and said they were directed
      to adults, that our Web content is directed to adults and that 99.9
      percent of them had age verification in place, in addition to having
      responsible drinking messages throughout."

      -----------------------------------------------------------

      The complete article may be read at the URL above.


      Sincerely,
      David Dillard
      Temple University
      (215) 204 - 4584
      jwne@...
      <http://groups.yahoo.com/group/NetGold/>
      <http://www.edu-cyberpg.com/ringleaders/davidd.html>
      <http://www.kovacs.com/medref-l/medref-l.html>
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