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1480Free Webinar: A Marketers Guide to the New Social Media

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  • f_litman
    Oct 2, 2007
    • 0 Attachment
      This maybe of interest to marketing folks dealing with the Web's new
      social media. The speaker is the author of a recent book on the subject.

      Felix Litman
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      The New Media Revolution:
      Tips for Marketers Coping With a World Where Messages Don't Matter
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      WHEN: Tuesday, October 16, 2007, 10:00am-11:00am PDT

      WHERE: Live from your browser, Free

      SPEAKERS:
      - Paul Gillin, Author, "The New Influencers: A Marketer's Guide to
      the New Social Media"
      - Marla Chupack,Moderator, American Marketing Association

      SPONSORS: WebEx and the American Marketing Association

      REGISTRATION: http://www.finervista.com/WebEx_TipsforMarketers_Featured/

      WEBCAST DETAILS

      Personal publishing, digital video, podcasting and social networks are
      changing the media world. Increasingly, consumers will access only the
      information they want when they want it. Technology will filter out
      unwanted messages, making traditional advertising a less and less
      effective medium. Marketers who persist in trying to deliver a message
      will be frustrated by an audience that simply doesn't want to listen
      any more.

      But there is hope and opportunity in the media revolution.

      In this webcast, writer and consultant, Paul Gillin, will help you
      sort out the chaos in new media. Using concrete examples from his
      book, "The New Influencers: A Marketer's Guide to the New Social
      Media," Paul will offer tips on how marketers can leverage new digital
      channels to create customer relationships built on trust and
      conversation.

      Paul is an award-winning writer, a content-marketing consultant, and a
      veteran technology journalist with more than 23 years of editorial
      leadership experience. He was founding editor-in-chief of TechTarget,
      one of the most successful new-media firms to emerge on the Internet.
      Previously,he was editor-in-chief and executive editor of
      Computerworld, the newsweekly for IT leaders. Paul is also a research
      fellow at the Society for New Communications Research. Paul blogs at
      www.paulgillin.com.

      This webcast will benefit Marketers of all levels and C-level
      executives who want to leverage new digital channels to create
      customer relationships built on trust and conversation.

      More information and registration:
      http://www.finervista.com/WebEx_TipsforMarketers_Featured/
      Space is limited. Register now.



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