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6 results from messages in webanalytics

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  • Thank you for your replies Alessandro, Dave, Greg, and Patrick! So, 75% of you (small data set used in an unreasonable way!) don't seem to have an issue that a government website would use this type of tracking/advertising. In reality, we have a clear goal of increasing online purchases of licenses. Ad re-targeting seems like a reasonable way to do it. But, there are few coworkers...
    john_estill@... Jun 2, 2014
  • Opinion time. Given: Retargeting is an understood technology. It has pluses and minuses. It can be used to great effect and can be misused exponentially. I have read a dozen articles online about the subject. I have searched the conversations in this discussion forum. (Not much to go on) Question: Would it be an appropriate marketing tool for a government agency to use? (It would...
    john_estill@... May 30, 2014
  • WDave - Thank you. You present many ideas and concepts that I have not really been able to verbalize to my coworkers. Long-winded or not... I enjoy reading well presented material. :) The part about information theory is interesting. I do not have experience or education in that field. I'll have to do some research. The point about only gathering enough data to make decisions and...
    john_estill@... Apr 29, 2014
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  • Patrick, I know that I am new to this discussion forum. That does not mean I am new to the world or 'our space.' I am seeking a constructive discussion about allowing third party tracking technology (web bugs) to run across a government agency property. Please do not not chastise me for using technical terminology that has been in usage for the past 20 years. Nor do I appreciate...
    john_estill@... Apr 28, 2014
  • I work for state government in the web development team as the analytics person. (Among other duties) I have been asked in the past year by internal clients to place ad network tracking bugs on our site(s). So far I(we) have been able to resist the inclusion of tracking bugs because I can show my clients how our current analytics solution can track general statics for conversions...
    john_estill@... Apr 24, 2014
  • Depends on what you are looking for... We use Radian6 to grab conversations wrapped around specific search topics. Very expensive tool that I luckily have access to use. I have 140+ social accounts between FB, Tw, YT, Instagram, and Flicker to kind of keep track of (State government) and there is no cheap/free tool that I have run across. Each agency is responsible to monitor their...
    john_estill@... Apr 24, 2014