Loading ...
Sorry, an error occurred while loading the content.

KPI Informal Survey

Expand Messages
  • Debbie Pascoe
    Eric s book started a timely and relevant discussion. It would be great to hear from anyone who has implemented KPIs. What are your top 2-3? What is the core
    Message 1 of 2 , Dec 29, 2006
    • 0 Attachment
      Eric's book started a timely and relevant discussion.

      It would be great to hear from anyone who has implemented KPIs. What
      are your top 2-3? What is the core purpose of your site - direct
      sales, lead generation, customer service, etc (helps to put the chosen
      KPIs in perspective). What's your overall experience with them?

      Debbie Pascoe
    • milesbennett78
      From a retail financial services perspective it would be dependant on which department wanted to see which metrics: sales/marketing teams would be more
      Message 2 of 2 , Dec 31, 2006
      • 0 Attachment
        From a retail financial services perspective it would be dependant on
        which department wanted to see which metrics:

        sales/marketing teams would be more interested in success of online
        activity, campaigns, lead generation

        brand teams would be interested in conversion, customer engagement and
        brand policing.

        management would rather see a holistic view including online servicing,
        cost benefits, cross sales etc.


        All the best
        Miles


        --- In webanalytics@yahoogroups.com, "Debbie Pascoe" <dpascoe@...>
        wrote:
        >
        > Eric's book started a timely and relevant discussion.
        >
        > It would be great to hear from anyone who has implemented KPIs. What
        > are your top 2-3? What is the core purpose of your site - direct
        > sales, lead generation, customer service, etc (helps to put the chosen
        > KPIs in perspective). What's your overall experience with them?
        >
        > Debbie Pascoe
        >
      Your message has been successfully submitted and would be delivered to recipients shortly.