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Employment Opportunity at VNU Business Media

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  • dwong326
    Hello, VNU Business Media is looking for a Web Analytics Specialist at the New York City location. VNU Business Media provides business-to- business
    Message 1 of 1 , Aug 1, 2006
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      Hello,

      VNU Business Media is looking for a Web Analytics Specialist at the
      New York City location. VNU Business Media provides business-to-
      business information and industry expertise to professionals around
      the globe via digital/online mediums. With globally recognized
      publications such as: Billboard, The Hollywood Reporter, Adweek,
      etc. We have leading market positions in the core segments of
      media, marketing, and business information.

      We are currently seeking an energetic, detail oriented person with
      strong analytical skills to become our Web Analyst Specialist. The
      successful candidate must be a college graduate with 2+ years of web
      analytics experience. The primary role of this position is to
      provide website findings to all VNU eMedia publications with
      insightful, actionable data to move the business forward.

      JOB DESCRIPTION:
      - Provide internal business partners with website behavior insights
      and traffic analysis of all VNU eMedia publications.
      - Analyze email campaign metrics including: delivery, bounce, open,
      click-through rates, and viral activity.
      - Publish Monthly Traffic and email Newsletter reports.
      - Execute custom analysis projects identified by Brand Management,
      Marketing, etc.
      - Will be cross-trained within the department and work on various ad-
      hoc projects.

      SKILL SET:
      - Able to use website data and translate findings into meaningful,
      actionable data.
      - Have the ability and be comfortable with compiling data from
      various sources to generate a report.
      - Must be proficient with Excel and PowerPoint.
      - Strong problem solving skills, ability to work under pressure, and
      able to multi-task and prioritize projects.
      - Experience with Nielsen Netratings: Site Census, Omniture: Site
      Catalyst, or WebTrends is a plus, but not required.

      EXPERIENCE:
      - Must have 2+ years of web analytics, SEO & SEM, online research,
      or e-commerce experience.
      - Have a good understanding of media/online industry, web analytics,
      report generation and manipulation.
      - Bachelor's degree.

      INSTRUCTION:
      1. Please send a cover letter with your resume to:
      dwong@...
      2. Include in the Subject Line: WEB ANALYTICS POSITION.
      3. Include your SALARY HISTORY and salary requirement in the body of
      your cover letter.

      Regards,
      DanW
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