## Re: [webanalytics] basic math question - percentages

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• Dear, I have encountered this problem of % showing dramatical nos.Even after 13 replies i cant stop to add more. But then I beleive the best way to put it as :
Message 1 of 14 , Jun 5, 2006
Dear,

I have encountered this problem of % showing dramatical nos.Even after 13
replies i cant stop to add more.

But then I beleive the best way to put it as : "Conversion improved *by 20%
*from 1% in Mar to 1.2%.in Apr." or you can put it like " Conversion
improved by .2 percent points from 1% in Mar to 1.2%.in Apr." But be
consistent in using either percentage or percentage points.

Wouldnt this make sense ?

Cheers,
Ravi

On 5/30/06, sflynn7459 <sflynn7459@...> wrote:
>
> How do you calculate percentage change of a percentage? For example,
> for my monthly report I detail % of visits from search engines for the
> past month and 1 month prior (April and March, ex.). Then I would like
> to calculate the % increase or decrease month-to-month. Is it just the
> same formula as calculating a straight percentage change? April minus
> March divided by March? Do I need to convert the percentages to
> decimals?
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