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RE: [webanalytics] Re: Tracking PodCasts

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  • Manivannan, Mangala (NIH/OD) [C]
    WebTrends claims to have a way to track subscriptions to RSS,Podcasts,etc. in their new version. Has anyone checked it out? Thanks! ... From: steve_sutton
    Message 1 of 5 , Jun 2, 2006
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      WebTrends claims to have a way to track subscriptions to
      RSS,Podcasts,etc. in their new version. Has anyone checked it out?
      Thanks!
      -----Original Message-----
      From: steve_sutton [mailto:steve_sutton@...]
      Sent: Friday, June 02, 2006 8:42 AM
      To: webanalytics@yahoogroups.com
      Subject: [webanalytics] Re: Tracking PodCasts


      Hey, cool - we will ask Omniture about this too.

      Anyway, this is what we do now with podcasts...it's not pretty.

      Our CDN does not offer standard reporting that gives an accurate picture
      of full-file download activity but they do export their Apache logs,
      which we use. Because the commercial log crunchers at our disposal
      can't handle the multiple requests associated with these downloads
      (windows media downloads being the worst in terms of generating multiple
      teeny requests) we've resorted to crunching the log data in a database
      here.

      Essentially, we sessionize, and sum the bytes in the download session,
      which we then compare to the actual size of the file. If the user only
      got, say, 50% of the file's bytes in the session, we don't count it as a
      valid file request. If we see, 600% because of multiple requests/users
      on the same IP/browser ID, we assume 6 valid requests. There are flaws
      with this approach for sure, but haven't been able to find a useful
      commercial solution.

      Feedburner (and I'm sure others) now has a way to track
      podcast-initiated downloads - via a customization in the RSS feed. So
      if you host podcast feeds with them, you can get some numbers that way.
      I am not sure if they can tell if the whole file made it down to the
      client. Obviously this will not tell you anything about files you offer
      for download separate from an RSS feed.

      I believe Audible has a way to track podcast usage, and they say they
      are integrated with iTunes 3.0, but am not sure whether the non-iTunes
      user has to install some software.

      Somebody has to step up here..it's not just tracking downloads but also
      agency-acceptable numbers for ad listens/views.



      Steve Sutton, Ziff Davis Media


      --- In webanalytics@yahoogroups.com, "Cory Reed" <cory.reed@...> wrote:
      >
      > Thanks, Dan. I just got a call from Omniture and we may be able to
      > import some of the web log data using their "Data Sources" tool.
      > This way, our site managers are getting the data they need, but
      > we're forcing them to use the preferred system to get it.
      >
      > Cory
      >
      > --- In webanalytics@yahoogroups.com, "Glavin, Dan" dan.glavin@
      > wrote:
      > >
      > > We at LATimes.com have the same problem. There are a few new
      > services coming online that can help track Podcasts but to date
      > nothing concrete. The only option currently is to track the
      > downloads of MP3 files via the content types.
      > >
      > > Dan
      > >
      > >
      > >
      > > _____
      > >
      > > From: webanalytics@yahoogroups.com
      > [mailto:webanalytics@yahoogroups.com] On Behalf Of Cory Reed
      > > Sent: Thursday, June 01, 2006 11:40 AM
      > > To: webanalytics@yahoogroups.com
      > > Subject: [webanalytics] Tracking PodCasts
      > >
      > >
      > >
      > > We began using Omniture SiteCatalyst as our "official" system of
      > > record earlier this year and we are now trying to decommission our
      > old
      > > server log system. However, one of our sites is using the server
      > log
      > > system to track podcast downloads.
      > >
      > > Most of the subscriptions and downloads come through iTunes, and
      > Apple
      > > does not provide any kind of stats. Omniture's knowledge base
      > simply
      > > says, "Since a podcast can be subscribed to and consumed in any
      > number
      > > of formats, SiteCatalyst will yield innacurate results for podcast
      > > tracking."
      > >
      > > Any ideas on how we will be able to track podcast downloads
      > outside of
      > > a server log system?
      > >
      > > Thanks,
      > >
      > > Cory Reed
      > > Interactive Audience Analyst,
      > > Belo Interactive Media
      > >
      > >
      > >
      > >
      > >
      > >
      > >
      > >
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