RE: [webanalytics] Re: Outsourcing vs. in-house
- Albert -- I'm sure some vendors will cry foul, but I think integrating your WA data with other data sources is a good reason to keep it in house. IMO it's usually simpler and safer to move stuff around your own network than trying to move it back from an ASP.
From a cost perspective most ASPs seem reasonably priced. Maintaining software in house is a real and significant cost.
As for the second question, with an agency you (should) get a team of experienced people working on your problems, but with an internal analyst you'll get someone who is plugged into your problems and business full time. It's a tradeoff and the best answer probably depends on your particular situation.
Don't hire an agency to run reports. Your tool or a trained monkey can do that. Hire an agency to choose the right reports, tell you what they mean and to get recommendations of what you should do about it.
(full disclosure: I work for an agency)
mike keyes::ciceron::612.204.1919 ex.40
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From: email@example.com [mailto:firstname.lastname@example.org] On Behalf Of awa1
Sent: Thursday, May 04, 2006 1:57 AM
Subject: [webanalytics] Re: Outsourcing vs. in-house
Thanks to all of you, who responded to my question!
So, what I take away from the comments: A consultant is vital in the
beginning. She can save you a lot of time with the decision what
software to buy and then how to install/configure it.
So you start with a proper platform that is able to per form the job.
But what about the decision ASP/no ASP. When should a company prefer
to use a hosted solution and when is it better to maintain all the
tech stuff inhouse?
And does it make sense to have an agency do all the analytics for you
and have them prepare the reports and send them over?
--- In email@example.com, "awa1" <awarnecke@...> wrote:
> I searched the archives, but couldn`t find much about the topic what
> to consider, when pondering the question "should I set up and manage
> my web analytics solution inhouse or should I outsoucre it".
> It would be really appreciated if you could weight in weith your
> experience on that topic.
> I tried to slice the problem into the follwoing segments:
> Decision, what tool to choose and implementation. To me it seems that
> the best way is to get a neutral consultant on board who will drive
> the process and helps management to choose the right tool and to
> arbitrate between the different departments involved.
> Ongoing maintenance: To me it seems best to outsoucre this, albeit
> there must be a person who makes sure, that the site developers +
> internal IT will not forget to tag new pages properly (if a tag based
> solution is choosen)
> Analysis and actionable data: Iï¿½m unsure about this. Can it be
> outsoured? Does it make sense or is it important to have this function
> Does this make sense or did it forget to consider an important piece
> of the puzzle?
> Does anybody have an estimation what costs (obvious and hidden) are
> attached to each choice?
> Thanks for your help.
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- Albert, I have been heavilly involved in both models and I can say
with absolute certainty that you need a VERY good reason to bring it
in house. We once moved from ASP to in-house and within 18 months we
moved back to ASP because of the headaches involved.
This was for a high volume, B2C site with 300k pages a day.
Im not joking when i say it consumed abotu 50% of someones time, all
The resource/capital and operational overheads are just too high for
The following are the only circumstances I would want something in house.
1. I really really needed to do obscure things with the data at a very
micro level, all day every day.
2. I had more than 2 or 3 high volumes websites meaning I had enough
economy of scale to create cost efficiencies bringing it in house.
3. I had free Human resources and storage for Log files and log file
management (not a small job for anything greater than 500,000 pages a
day or even higher-volume sites)
4. I had the technical/BI staff in place to do something creative with
the data. (very rare for this to be the case)
5. My business was heavilly reliant on web data as its primary source
of critical KPI's and overall business success. ie. Its so very very
critical to you that you cannot and will not trust anyone with your data.
I cant see that this is the case, given the quality of service from
the big ASP's nowadays...
I really cannot see a case, for just about any business model, where
an ASP wont suffice.
Dont let anyone tell you that its more cost efficient to bring it in
house. Generally speaking thats simply not true..
jon.bovard AT gmail.com
--- In email@example.com, Adam Waud <adamwaud@...> wrote:
> As far as your question about analysis and actionable
> data goes, you could use WebTrends On Demand service
> so you don't actually have to buy and maintain the
> software in house. Just a thought...
> --- awa1 <awarnecke@...> wrote:
> > Hi,
> > I searched the archives, but couldn`t find much
> > about the topic what
> > to consider, when pondering the question "should I
> > set up and manage
> > my web analytics solution inhouse or should I
> > outsoucre it".
> > It would be really appreciated if you could weight
> > in weith your
> > experience on that topic.
> > I tried to slice the problem into the follwoing
> > segments:
> > Decision, what tool to choose and implementation. To
> > me it seems that
> > the best way is to get a neutral consultant on board
> > who will drive
> > the process and helps management to choose the right
> > tool and to
> > arbitrate between the different departments
> > involved.
> > Ongoing maintenance: To me it seems best to
> > outsoucre this, albeit
> > there must be a person who makes sure, that the site
> > developers +
> > internal IT will not forget to tag new pages
> > properly (if a tag based
> > solution is choosen)
> > Analysis and actionable data: Iï¿½m unsure about
> > this. Can it be
> > outsoured? Does it make sense or is it important to
> > have this function
> > inhouse?
> > Does this make sense or did it forget to consider an
> > important piece
> > of the puzzle?
> > Does anybody have an estimation what costs (obvious
> > and hidden) are
> > attached to each choice?
> > Thanks for your help.
> > Albert
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