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Paging British WebTrends experts...

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  • alexander_dean
    Hi all, I m pretty new to this group, so apologies in advance if I m overstepping the line somewhat in making a job-related posting, but here goes... I m
    Message 1 of 4 , Oct 26, 2005
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      Hi all,

      I'm pretty new to this group, so apologies in advance if I'm
      overstepping the line somewhat in making a job-related posting, but
      here goes...

      I'm currently working on a web reporting project in London with a
      sizeable WebTrends component, and so am interested in getting an idea
      of the depth and capability of the independent web analytics community
      in the UK. Are there many independent contractors (especially in
      London and surrounds) who specialise in a single vendor solution such
      as WebTrends? And also, building on the current Web Analysis
      Compensation discussion, do you have any views on the typical day-
      rates for WebTrends contractors (I found a site suggesting £220 per
      day - http://www.itjobswatch.co.uk/skills_and_rates/webtrends.do)?

      I'm keen to consult the community at large rather than just talk to
      WebTrends or recruitment agencies!

      Thanks in advance,

      Alex
    • Jon Bovard
      Interesting questions. all of them. Im based in central London also. I dont think you will find many contractors who specialise only in a certain products. Its
      Message 2 of 4 , Oct 26, 2005
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        Message
        Interesting questions. all of them. Im based in central London also.
        I dont think you will find many contractors who specialise only in a certain products. Its not realistic to do so, unless you are employed by NetIQ themselves, there just isn't enough work for a single vendor specialist who is freelance. Besides if you are talking straight integration projects, most of the skills are portable across solutions whether it be WebTrends or any other vendor..
         
        What is exactly is a WebTrends 'contractor?' WebTrends is quite a beast of a product so there are various skills around managing it within a company. (Especially the installed version)
        What sort of specific skills are you referring to? Integration? ASP or installed version of WebTrends? Business analysis?
         
        jon
         
         
         
        -----Original Message-----
        From: webanalytics@yahoogroups.com [mailto:webanalytics@yahoogroups.com] On Behalf Of alexander_dean
        Sent: 2005/10/26 11:28
        To: webanalytics@yahoogroups.com
        Subject: [webanalytics] Paging British WebTrends experts...

        Hi all,

        I'm pretty new to this group, so apologies in advance if I'm
        overstepping the line somewhat in making a job-related posting, but
        here goes...

        I'm currently working on a web reporting project in London with a
        sizeable WebTrends component, and so am interested in getting an idea
        of the depth and capability of the independent web analytics community
        in the UK. Are there many independent contractors (especially in
        London and surrounds) who specialise in a single vendor solution such
        as WebTrends? And also, building on the current Web Analysis
        Compensation discussion, do you have any views on the typical day-
        rates for WebTrends contractors (I found a site suggesting £220 per
        day - http://www.itjobswatch.co.uk/skills_and_rates/webtrends.do)?

        I'm keen to consult the community at large rather than just talk to
        WebTrends or recruitment agencies!

        Thanks in advance,

        Alex






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      • JC Allen
        Hi, We re a british web analytics company based in London, also keen to meet some like minds - www.cohack.com We don;t specialise in one vendor solution
        Message 3 of 4 , Oct 26, 2005
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          Hi,

          We're a british web analytics company based in London, also keen to meet
          some like minds - www.cohack.com

          We don;t specialise in one vendor solution either, but combine different
          data streams to get a complete picture of what's going on, and present
          that in plain english, published in a dashboard style management report
          format.

          We can pull data from various different sources, but the most seamless
          approach is obviously when we have API access.

          Those rates sound pretty good to me! We tend to charge a bit less.

          JC

          > Interesting questions. all of them. Im based in central London also.
          > I dont think you will find many contractors who specialise only in a
          > certain products. Its not realistic to do so, unless you are employed by
          > NetIQ themselves, there just isn't enough work for a single vendor
          > specialist who is freelance. Besides if you are talking straight
          > integration projects, most of the skills are portable across solutions
          > whether it be WebTrends or any other vendor..
          >
          > What is exactly is a WebTrends 'contractor?' WebTrends is quite a beast of
          > a product so there are various skills around managing it within a company.
          > (Especially the installed version)
          > What sort of specific skills are you referring to? Integration? ASP or
          > installed version of WebTrends? Business analysis?
          >
          > jon
          >
          >
          >
          >
          > -----Original Message-----
          > From: webanalytics@yahoogroups.com [mailto:webanalytics@yahoogroups.com]
          > On Behalf Of alexander_dean
          > Sent: 2005/10/26 11:28
          > To: webanalytics@yahoogroups.com
          > Subject: [webanalytics] Paging British WebTrends experts...
          >
          >
          > Hi all,
          >
          > I'm pretty new to this group, so apologies in advance if I'm
          > overstepping the line somewhat in making a job-related posting, but
          > here goes...
          >
          > I'm currently working on a web reporting project in London with a
          > sizeable WebTrends component, and so am interested in getting an idea
          > of the depth and capability of the independent web analytics community
          > in the UK. Are there many independent contractors (especially in
          > London and surrounds) who specialise in a single vendor solution such
          > as WebTrends? And also, building on the current Web Analysis
          > Compensation discussion, do you have any views on the typical day-
          > rates for WebTrends contractors (I found a site suggesting £220 per
          > day - http://www.itjobswatch.co.uk/skills_and_rates/webtrends.do)?
          >
          > I'm keen to consult the community at large rather than just talk to
          > WebTrends or recruitment agencies!
          >
          > Thanks in advance,
          >
          > Alex
          >
          >
          >
          >
          >
          >
          >
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          > http://www.webanalyticsdemystified.com
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          > CONFIDENTIALITY NOTICE
          > The information in this email is confidential and is intended solely for
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          > are not the intended recipient, you must not read, use or disseminate the
          > information. Any views expressed in this message are those of the
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          > the views of Net a Porter Ltd.
          >
          > Net A Porter Ltd is a company registered in England & Wales Number:
          > 3820604 Registered Office: The Dome, Whiteleys Centre, 151 Queensway,
          > London, W2 4YN.
          > _______________________________________________________
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        • aurelie_pols
          Hi, I ve read the post and the replies and to me, what I see here is a typical IT approach. Isn t there a difference between what the software can do and how
          Message 4 of 4 , Nov 1, 2005
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            Hi,

            I've read the post and the replies and to me, what I see here is a
            typical IT approach.
            Isn't there a difference between what the software can do and how
            you make these results actionnable?
            I don't know for the UK market but it might be interesting to know
            that on the US market, Webtrends services are priced at 2500$/day.

            But before talking pricing, please note that Webtrends is no longer
            owned by NetIQ but by Francisco Partners, supporting their
            interesting approach towards WA by making a true difference between
            web measurement and web analytics. Yes, they remain software sellers
            but they are aiming to make their software the basis
            for "actionable" decision making. And in this, it is no longer a
            matter of just configuring the reports: it's a question of
            understanding your client's business model and working together with
            marketing and IT (if the solution is not outsourced) to get answers
            to the different web analytics related questions.
            Sounds simple but usually the requirements are of no use (I was
            happily surprised when reading the Web Site Measurement Hacks -
            thank you so much for this! - that I was not the only one) and do
            not answer the right questions. Why? well because the questions are
            usually wrong from the start also.
            So, not just configuring reports but finding the right metrics and
            then understanding how to get them. This is more the technical part.
            And then, the last step is analysing the results and deciding on
            action points.

            What you describe is web measurement. In order to be able to do real
            web analytics, build long term relationships with your clients, you
            need quite some interesting competences.
            Jason Burby resumes it very well in: Web Analytics? the best job of
            all
            http://www.clickz.com/experts/crm/analyze_data/article.php/3513756

            So, it depends upon your client because it remains for me a human
            ressources issue. With a good Business analyst, a cooperative IT and
            a creative marketing manager, we can do wonders. But someone has to
            explain to them what's possible and why.
            Web analytics is a "consultant" type of job, eventhough I hate the
            word. But we spend hours reading, measuring and thinking what could
            be best for our client; we don't just configure the reports.

            I'm an economist with a statistical background and years of field
            experience for global corporations. My team is made out of web
            experts that can adapt scripts, tags, content management systems and
            play with extractions of databases.
            My company, OX2, is WebTrends Premier Partner, Authorised Training
            Center and first european member of the WebTrends Insight Network.
            We are situated in Brussels, capital of Europe, speak
            english/french/dutch (or flemish)/german/spanish and we charge 1250
            euros/day.

            Kind regards,
            Aurélie Pols
            www.webanalytics.be
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