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Re: [webanalytics] Re: Job: Gateway.com, Irvine, CA

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  • Keith Rowland
    Does anyone know who the instructors are and their qualifications? Keith
    Message 1 of 46 , Oct 3, 2005
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      Re: [webanalytics] Re: Job: Gateway.com, Irvine, CA
      Does anyone know who the instructors are and their qualifications?

      Keith

      On 10/3/05 1:25 PM, "Darcy Swon" <darcy@...> wrote:

      Here is the link to view the course descriptions, etc.

      http://www.tech.ubc.ca/metrics/index.html

      I thought the price was in line. I showed the course descriptions to our VP of Technical Marketing and he said he could even learn some things and thought the curriculum looked very good.

      Darcy


      From: webanalytics@yahoogroups.com [mailto:webanalytics@yahoogroups.com] On Behalf Of Michael G Tyrrell
      Sent: Monday, October 03, 2005 3:19 PM
      To: webanalytics@yahoogroups.com
      Cc: webanalytics@yahoogroups.com
      Subject: RE: [webanalytics] Re: Job: Gateway.com, Irvine, CA


      Does anyone know how much the program costs?

      Thanks.

      Mike

      Michael Tyrrell
      Online Marketing & Communications
      703-903-3871




        
       
        "Darcy Swon"  <darcy@...>
        Sent by: webanalytics@yahoogroups.com     10/03/2005 03:54 PM    

          Please  respond  to
      webanalytics@yahoogroups.com


          

       To

      webanalytics@yahoogroups.com  

       cc

       

       Subject

      RE: [webanalytics] Re: Job:  Gateway.com, Irvine, CA
        
        



      Eric:

      In regards to your question on the UBC/WAA joint effort - I have also signed up to complete the program. The first classes begin October 11th. I am waiting more information. I can keep you posted.

      Darcy Swon


      From: webanalytics@yahoogroups.com [mailto:webanalytics@yahoogroups.com] On Behalf Of Eric Peterson
      Sent: Monday, October 03, 2005 2:00 PM
      To: webanalytics@yahoogroups.com
      Subject: [webanalytics] Re: Job: Gateway.com, Irvine, CA

      Debora's degree makes me feel much better about my MSc in Botany,
      specifically the Molecular Systematics of Ascomycete Fungi (please,
      don't ask!)  

      I think the gist of much of the conversation is that it's very
      difficult to determine from paper how analytically-minded any
      individual really is.  That was usually my problem when hiring in my
      last job--folks that looked good on paper and had the prerequisite
      background but could have gone either way in terms of their passion
      for analysis.  Fortunately, because I was hiring professional services
      resources for a vendor (WebSideStory) missing slightly was ok ...
      ultimately the customers were responsible for the analysis, not my team.

      I think it's great that people are sharing their strategy for finding
      web data analysts.  I'd love to hear more from the companies who have
      been successful at making hires recently (but I suspect some are
      loathe to share their "secrets" ...)

      Speaking of education: Can we get an update from the WAA about the
      joint WAA/UBC program on the subject?  I talked to someone the other
      day who had actually shelled out $$$ to take a course online.  How is
      that all shaping up?

      Eric Peterson



      --- In webanalytics@yahoogroups.com, "Debora Geary" <dgeary@f...> wrote:
      > Well, for what's it's worth, I have an MS in "Human Evolutionary
      > Behavioral Ecology", which is about as obscure as it sounds.  At the
      > end of the day though, it was about predicting and measuring how
      > people respond to changing environments, and that translates very
      > nicely to analytics.  
      >
      > I agree that social sciences (and throw zoology in there too, that's
      > the department I resided in for my thesis work) are good ground for
      > developing and honing analytics skills.  But I'm going to make the
      > argument that analytic abilities are born, not trained.
      >
      > I worked with a lot of grad students who, despite ample training,
      > couldn't ever get comfortable working with behavioral modeling (and
      > be warned, these people all graduated with classes in experimental
      > design and statistics!).  
      > I've also mentored a ton of people who wanted to learn how to do
      > pivot tables in Excel.  In my experience, people either "got it" in
      > 30 minutes, or wouldn't ever really catch on, despite my best
      > efforts (and I'm pretty good at teaching).  There are lots of
      > environments to help people with a good "feel" for numbers hone
      > their analytical skills, but I don't know that there are
      > environments to help people learn that "feel".  And without
      > that "feel", I don't think you end up with a good web analytics
      > professional.  
      >
      > I'm not arguing for hiring math and stats majors, there are lots of
      > other ways to demonstrate a good intuitive relationship with data,
      > but I think that can't be left out of the mix.  And I, for one, am
      > highly sceptical of the claim that an MBA is proof of this
      > kind of analytical talent, but that's just my personal bias
      > speaking :)!
      >
      > Debora
      >
      > --- In webanalytics@yahoogroups.com, "Sam Ladner" <saml@c...> wrote:
      > > Hello all,
      > >
      > > I both agree and disagree with Jon. "Analyst" does indeed conjure
      > up a
      > > pointy head in the corner, yet this job really does
      > require "analysis."
      > >
      > > I think MBAs are attractive for this position, not because an MBA
      > is
      > > necessary, but because MBAs are typically taught to think
      > analytically
      > > about business problems. I'm working on my PhD in sociology. I've
      > been
      > > trained to think analytically about social problems, yet I have the
      > > business experience to bring that training to a business context.
      > >
      > > The key ingredient to a successful web analyst, conversion manager,
      > > whatever, is the ability to infer from seemingly disparate and
      > > meaningless data. What you infer is determined by your training and
      > > experience. Many sociologists note that they cannot be replaced by
      > > statisticians because they are trained specifically to infer
      > meaning
      > > from social events, not mathematical ones.
      > >
      > > Business sense can be trained on the job. I think analytical skills
      > > are best learned, at least from the foundational level, in the
      > > academic setting.
      > >
      > > Now try to find me an assistant! None of my students are ready!
      > >
      > >
      > > --- In webanalytics@yahoogroups.com, "Jon Bovard"
      > <jon.bovard@n...> wrote:
      > > > For most business you want to hire someone who is focussed on
      > > > understanding and applying the analytics/information
      > > > commercially/strategically, that you receive from your analytics
      > package
      > > > - rather than just being an 'analyst'.
      > > >  
      > > > My perception after speaking to different people and being on
      > this list
      > > > for a while now, is that 'Web analyst' is the wrong term to be
      > using
      > > > when hiring someone
      > > > The term 'analyst' in some circles at least, conjures up images
      > of
      > > > someone with a pointy head sitting in a corner subserviently
      > banging out
      > > > reports all day at the behest of others. ie. a very reactive
      > position.
      > > >  
      > > > My personal feeling is that when you hire someone you should use
      > a title
      > > > like 'E-commerce manager' 'Optimisation specialist' 'Conversion
      > manager'
      > > > or derivations on that theme. Something that implies a proactive
      > > > evangelist style, emphasis on improving things, rather than just
      > being
      > > > an 'analyst'
      > > >  
      > > > Isn't the application of web analytics is more important than the
      > > > analytics itself?
      > > >  
      > > > I guess it depends on your role and point of view.
      > > >  
      > > >  
      > > >  
      > > >  
      > > >  
      > > >  
      > > >  
      > > >
      > > >       -----Original Message-----
      > > >       From: webanalytics@yahoogroups.com
      > > > [mailto:webanalytics@yahoogroups.com] On Behalf Of Philippa Gamse
      > > >       Sent: 2005/09/30 23:41
      > > >       To: webanalytics@yahoogroups.com
      > > >       Subject: Re: [webanalytics] Re: Job: Gateway.com, Irvine, CA
      > > >       
      > > >       
      > > >       
      > > >       >. . .you'll want someone with an accounting, finance or
      > > > marketing
      > > >       >background and appropriate stats training, perhaps stats
      > and
      > > >       >quantitative decision making.
      > > >       
      > > >       Forgive me for being quite contrarian here, but I'm not sure
      > > > that it
      > > >       even makes sense to try to combine all the necessary
      > attributes
      > > > into
      > > >       one person:
      > > >       
      > > >       For example, I provide consulting services around
      > understanding
      > > >       traffic reports, etc.  I'm really not very technical, I have
      > a
      > > > basic
      > > >       understanding of how they work from the technological
      > viewpoint,
      > > > and
      > > >       beyond that, I'm not very excited by the minutiae of
      > tagging,
      > > >       etc.  But then, neither do my clients, who are at the
      > business
      > > > end of
      > > >       things, and are usually more interested in big picture and
      > > > pattern
      > > >       analysis than exact visitor / behaviour counts.
      > > >       
      > > >       On the other hand, I also believe that there's an intuitive
      > > > piece
      > > >       that comes based on some level of experience together with a
      > gut
      > > > instinct:
      > > >       -  e.g.  Mr Client - why is it that only 3% of people are
      > > > clicking on
      > > >       this link that's promoting a major aspect of your services?
      > > > Could be
      > > >       a number of things - and holding stats and accounting degrees
      > > > may not
      > > >       help you figure it out  . . .
      > > >       
      > > >       Unless you can find someone who has all the technical skills
      > to
      > > >       implement solutions, plus all the business skills to
      > understand
      > > >       marketing, usability, copywriting and design etc, it seems
      > to me
      > > > that
      > > >       perhaps different people with different skills and viewpoints
      > > > are
      > > >       required (and useful).
      > > >       
      > > >       You may all disagree - and luckily, I'm not looking for a job
      > > > ;-)
      > > >       
      > > >       Happy Friday,
      > > >       Philippa
      > > >       
      > > >       Philippa Gamse, CMC
      > > >       Website Strategy, Usability & Measuring ROI (in English!)
      > > >         ". . .the best presentation I've seen on Website strategic
      > > >       development . . exceptional ideas . . quantifiable answers"
      > > >       http://www.CyberSpeaker.com
      <http://www.cyberspeaker.com/>
      > > >       755 14th Avenue, Ste. 408, Santa Cruz, CA 95062
      > > >       (831) 465-0317           mailto:pgamse@C...
      > > >       
      > > >       CMC (Certified Management Consultant) is the certification
      > mark
      > > >       awarded by the Institute of Management Consultants USA.   
      > > >       
      > > >       
      > > >       
      > > >       
      > > >       
      > > >       
      > > >       ---------------------------------------
      > > >       Web Metrics Discussion Group
      > > >       Moderated by Eric T. Peterson
      > > >       Author, Web Analytics Demystified
      > > >       http://www.webanalyticsdemystified.com
      <http://www.webanalyticsdemystified.com/>
      > > >       
      > > >       
      > > >       
      > > >       
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      > > > ing&c=6&s=172&.sig=JnfFEP_1J8lHakY6xSuf6g>        Internet
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      ---------------------------------------
      Web Metrics Discussion Group
      Moderated by Eric T. Peterson
      Author, Web Analytics Demystified
      http://www.webanalyticsdemystified.com
      <http://www.webanalyticsdemystified.com/>


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    • anikarenina
      I ve been enjoying this thread too much to stay quiet. I would venture to say that the iSchools have been overlooked as a potential source of qualified
      Message 46 of 46 , Oct 5, 2005
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        I've been enjoying this thread too much to stay quiet.

        I would venture to say that the iSchools have been overlooked as a
        potential source of qualified candidates. By iSchools, I mean the
        dozen or so Information Schools that have been established over the
        past decade. Not information technology, but information from a
        wholly different, human-centered perspective, often rooted in
        traditional librarianship. While programs vary between these schools,
        the University of Michigan's specializations are: Library &
        Information Services; Archives & Records Management; Information
        Economics, Management & Policy; Human-Computer Interaction; and a
        "Tailored" make-your-own-master's option. The School of Information
        curriculum is a professional program requiring real-world skills
        application for graduation. The most recent Interactions from SIGCHI
        examines HCI curricula and university programs in some detail.

        My HCI program requires coursework in programming, stats, usability,
        user interface design, human behavioral psych, and offers courses in
        information architecture, CSCW, information visualization, etc. So
        far, all of my coursework has been directly applicable to web
        analytics practice in one fashion or another.

        I've my undergrad in math with nearly as much economics; adding in an
        MSI in Human-Computer Interaction, I expect to be well prepared for
        the profession. However, I also fall into that fortunate
        grown-your-own-analyst category as well--I would never have gotten
        into the field had I not landed a timely internship with a
        strategically-minded department in a company savvy enough to keep me
        on part-time as a student. I also skipped the HR queue when applying,
        which is great because my resume didn't scream "analyst,"
        pointy-headed or otherwise.

        Andrea

        --- In webanalytics@yahoogroups.com, "joyabillings"
        <joyabillings@g...> wrote:
        > Okay, I think we can all agree that there are so many different ways
        > one can end up in the web analytics role. For exampe, one can major
        > in math, one in social sciences, and I majored in online
        > journalism.
        >
        > I think this isn't a negative, but a big positive for all of us in
        > general. Many people can come from many backgrounds...and still
        > perform their job duties well. This fact is a great indicator to
        > imply that we don't have to be in one field or come from one
        > curriculum to work together. It's probably even better that we come
        > from different backgrounds in order to take advantage of all our
        > strengths.
        >
        > I really appreciate all the whitesheets on what makes a "good
        > analyst", and I think there is no real definition. My humble
        > opinion would be to accept the people's many different backgrounds
        > and capabilities to judge per case whether he or she is a good
        > analyst.___
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