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Web Analytics for Multiple Domains

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  • conwu1
    Hi All, I ve recently receive a project and trying to find a solution to it. I have a campaign that s driving traffic to 3 different landing pages and these
    Message 1 of 5 , Sep 16, 2013
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      Hi All,

      I've recently receive a project and trying to find a solution to it.  

      I have a campaign that's driving traffic to 3 different landing pages and these landing pages are driving traffic to 50 other external sites.  

      I am wondering if there an easy way to track the traffic and wondering how you all think?   I know that Google Analytics has a feature that can track multiple domains and you can filter the traffic from the landing pages.  I am wondering if GA multiple domain tracking can support 50 different external domains/website. 

      Thanks in advance for your creative solutions.

      Connie
    • Allaedin Ezzedin
      Hi Connie, What do you mean by external domains ? Do you own the 50 external sites or not? Do you have the ability to add tracking code there? Are you only
      Message 2 of 5 , Sep 17, 2013
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        Hi Connie,

        What do you mean by "external domains"? Do you own the 50 external sites or not? Do you have the ability to add tracking code there? Are you only interested in tracking the number of clicks from the 3 landing pages to the 50 external domains or you want to track the entire user behavior/experience on these 50 sites? Are the 3 landing pages reside under the same domain name?

        Once you answer the first round of the above questions, we will have a better view of your sites and will be able to give you a better solution recommendation. From now until you answer my questions, here is an old post I wrote on how to structure your Google Analytics Account to track multiple domains with roll up reporting:


        Good luck,

        -Allaedin Ezzedin-

        Senior Web Analyst | E-Nor Inc.

        408.988.0003 x 114 | @AllaedinEzzedin | LinkedIn | Google+


        From: <conwu1@...>
        Reply-To: "webanalytics@yahoogroups.com" <webanalytics@yahoogroups.com>
        Date: Monday, September 16, 2013 6:45 PM
        To: "webanalytics@yahoogroups.com" <webanalytics@yahoogroups.com>
        Subject: [webanalytics] Web Analytics for Multiple Domains

         

        Hi All,

        I've recently receive a project and trying to find a solution to it.  

        I have a campaign that's driving traffic to 3 different landing pages and these landing pages are driving traffic to 50 other external sites.  

        I am wondering if there an easy way to track the traffic and wondering how you all think?   I know that Google Analytics has a feature that can track multiple domains and you can filter the traffic from the landing pages.  I am wondering if GA multiple domain tracking can support 50 different external domains/website. 

        Thanks in advance for your creative solutions.

        Connie

      • Yahoo!
        Hi Allaedin, Thanks for getting back.   1.  Yes, they are external websites (like:   abac.com,  xyl.com) 2.  Yes, I have ability to add tracking codes
        Message 3 of 5 , Sep 17, 2013
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          Hi Allaedin,

          Thanks for getting back.  

          1.  Yes, they are external websites (like:   abac.com,  xyl.com)
          2.  Yes, I have ability to add tracking codes
          3.  We want to track the entire user experience, not just clicks.  I just want to know the traffic from the 3 landing pages to the 50 sites, not all of the traffic sources from the 50 sites. 
          4.  The 3 landing pages are actually 3 different websites. 

          Again, any suggestions would help!

          Connie


        • Allaedin Ezzedin
          Hi Connie, In that case here is one option: * Create a Google Analytics web property for each of the 50 external domains and the 3 landing sites (www.ext1.com
          Message 4 of 5 , Sep 19, 2013
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            Hi Connie,

            In that case here is one option:
            • Create a Google Analytics web property for each of the 50 external domains and the 3 landing sites (www.ext1.com [UA-1234567-2], www.ext2.com [UA-1234567-3], www.ext50.com [UA-1234567-51], www.landing1.com [UA-1234567-52], www.landing2.com [UA-1234567-53]) Read more here
            • Customize the tracking code to link the multiple domains with each other or at least make sure the 3 landing sites are linked with the 50 domains (Read how here)
            • Create a rollup Google Analytics account and add its code to all domains and sub-domains (www.main-domain.com [UA-1234567-1]) Read more here
            Note: Proper code customization is a key of a successful analytics implementation. I highly recommend hiring a GA socialist for the above solution.

            Good luck,

            -Allaedin Ezzedin-

            Senior Web Analyst | E-Nor Inc.

            408.988.0003 x 114 | @AllaedinEzzedin | LinkedIn | Google+


            From: Yahoo! <conwu1@...>
            Reply-To: "webanalytics@yahoogroups.com" <webanalytics@yahoogroups.com>
            Date: Tuesday, September 17, 2013 7:45 PM
            To: "webanalytics@yahoogroups.com" <webanalytics@yahoogroups.com>
            Subject: [webanalytics] Re: Web Analytics for Multiple Domains

             

            Hi Allaedin,

            Thanks for getting back.  

            1.  Yes, they are external websites (like:   abac.com,  xyl.com)
            2.  Yes, I have ability to add tracking codes
            3.  We want to track the entire user experience, not just clicks.  I just want to know the traffic from the 3 landing pages to the 50 sites, not all of the traffic sources from the 50 sites. 
            4.  The 3 landing pages are actually 3 different websites. 

            Again, any suggestions would help!

            Connie


          • Yahoo!
            Hi Allaedin, I think we are going to test out cross domain tracking.   I am not sure to what extent cross domain tracking can provide data on clicks through
            Message 5 of 5 , Sep 19, 2013
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              Hi Allaedin,

              I think we are going to test out cross domain tracking.   I am not sure to what extent cross domain tracking can provide data on clicks through external sites, and not sure how it appear on GA reporting.  If not working, then I will re-considering seeking help with analytical experts. 

              below is the link to cross domain tracking. 

              https://developers.google.com/analytics/devguides/collection/analyticsjs/cross-domain

              Many thanks for your input. 

              Cheers,

              Connie

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