What's in store at the eMetrics Summit Boston? Sept 29-Oct 3
- Well, first of all, I am speeding-heart-excited that Tim Goudie from Coke is
coming back to present. He spoke in 2006 and 2008 and is back - this time
talking about social metrics at Coke. I blogged my enthusiasm here:
As for the rest:
eMetrics Keynote Track
Insights from the best and brightest
Managing a data driven organization takes political, technical and personal knowledge and talent. Some of the biggest and most successful brands in the world step up to the podium and reveal how they make it happen, what challenges they face and their vision for the future. Learn how to create an analytics focused organization, how to slice through the silos and how to account for multi-channel marketing, marketing mix modeling and brand equity measurement. Whether you want to make your organization more data-driven or just keep your ducks in a row, the eMetrics Summit keynoters deliver insights for managing those who optimize.
eMetrics Mobile Track
Measuring mobile marketing success
The most revealing data collector yet is in your customers' pockets. How do you measure the wide variety of ways people use mobile devices to shop, compare, buy and seek service? This track looks at mobile from the top down (mobile measurement strategy), from the bottom up (usability and throughput), from near (Near Field Communication), from far (managing multiple screens), from the inside out (mobile web & apps metrics) and from the outside in (analyze the return on mobile marketing investment).
eMetrics Social Track
Measuring social media success
With marketing dollars so tight, it is critical to determine the value of all emerging media. From reach, frequency and awareness to sentiment analysis and influence graphing, this track is loaded with shortcuts, tips and tricks for getting a handle on the conversation in the marketplace. This track is guaranteed to make you think, to give you a long to-do list and to be the most tweeted.
eMetrics Web Track
Optimizing the web experience
A good customer experience is hard to define but you know it when you see it. It's your job to understand what it's like trying to do business with your organization. Now that the pressure is on, you need to get your data to reveal insights faster than ever. You need to communicate the insights you've dug out of that data to those who might use it to make valuable decisions. Sage advice, mistakes to avoid and tips and lessons learned ensure a solid understanding of how to get the most out of web analytics on a day to day basis.
eMetrics Strategy Track
From marketing mix modeling to managing your career
While other eMetrics tracks get functional, this track looks at your corporate analytics strategy: Understanding modeling and attribution, optimizing your optimization program, protecting customer privacy and mastering the art of meaningful scorecards and dashboards. You'll also explore insights about career path options, hiring guidance and how to communicate insights better so you are more influential.
eMetrics Management Track
Optimizing the organization
Technology is seriously hard work but people and process are tricky. Finding good people and keeping them motivated in a hot market requires significant soft skills and substantial psychology. Planning and integrating new technologies, implementing solid processes, explaining the niceties of online analytics to senior executives, building a cost effective and high value analytics team - these things are not found in the manual. These are people skills you learn from people - in this track.
eMetrics Tech Track
Leveraging technology for marketing optimization
From A/B split and multivariate testing to data diving and predictive analytics, marketing by the numbers means having a good grasp of the ins and outs of data capture, data integration and data mining. Getting a handle on the technology is a must for those with their hands on the wheel and critical for those who manage technologists. Fear not; eMetrics Summit experts and practitioners use plain business language to explain how to collect data and how data from any source can be used to optimize your marketing.
Hope to see you there!
Jim Sterne jsterne@...
+1 805 965 3184 x 4
Founder eMetrics Summit http://www.emetrics.org/
Author Social Media Metrics http://bit.ly/SocialMetrics
Chairman Digital Analytics Association