My book is ready to pre-order: Building a Digital Analytics Organization
- Hi - my business book on digital analytics is available to pre-order and
look inside. Thomas Davenport, author of Competing on Analytics and
Analytics at Work, wrote the foreword. My book is the first book on digital
Please check it out here:
Here's what our colleagues in the industry said about my book - from the
world's leading professor on analytics to NYTimes best selling authors to
several chief executives and entrepreneurs at companies you know who
invented and (re)invented the industry to several of the co-founders of the
DAA to other excellent authors and practitioners you know who work
currently at Google.
I hope you also find value in this real contribution of original work to
From the foreword: "A rigorous, professional approach to digital analytics
requires the types of management approaches that are laid out in this
book... Judah Phillips has been an advocate of these serious disciplines
for a long time, but now the world is ready to adopt them--and the book
comes along just in time... and this one is distinctive in a number of ways
and brings into the digital analytics space a sophistication in both data
management and data analysis that is not often found...."
--Thomas H. Davenport, author of Competing on Analytics and Analytics at
Work, professor at Harvard Business School and Babson College, and
cofounder of the International Institute for Analytics
"The allure of Big Data is immense. There is SO MUCH DATA! Yet, data
collection does nothing by itself. It actually does financial harm left in
the wrong hands. Fix that, and you win. Let Judah show you how to build an
organization where Big Data's primary imperative is to drive Big Action."
--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour a
"Without a digital analytics organization you aren't optimizing your
business, your site or your app. Reading this book can help you. I just
hope you adapt before one of your competitors does."
--Bryan Eisenberg, author of Call to Action, Waiting for Your Cat to Bark,
and Always Be Testing, Keynote Speaker, Cofounder of the Digital Analytics
Association, and Publisher of UseTheData
"Since founding Gomez 15 years ago, I've had the privilege of working with
many pioneers in the field of web site and e-commerce excellence. I am
impressed with the managerial principles and analytical techniques Judah
has developed and presented in this book. A must read for the 21st century
analyst and executive who wants to learn how to create value and deliver
excellence with digital analytics."
--Julio Gomez, Founder of Gomez, Inc., General Manager at Attivio
"Before 'Big Data' and 'Data Science' became buzz words, Judah was
extracting actionable insights from immense data sets and revolutionizing
the field of business analytics. Unfortunately, the digital version of his
nerdy brain is still too big for a download, so reading and internalizing
this book is the second best option for anyone interested in improving
their business via an intelligent approach to data and analytics."
--Yaakov Kimelfeld, Ph.D., Chief Research Officer of Compete
"Among the most valuable things you'll find in Judah's book is his
experience. Building a Digital Analytics Organization is packed with
real-life guidance and wisdom from his years of work as a practitioner and
manager in the analytics field. From defining measurement needs, to
analyzing data, to comparing analytics tools, Judah has done just about
everything. We can all put his experience to use as a guide as we build out
our own analytics organizations."
--Justin Cutroni, author of Google Analytics, Analytics Evangelist at
"Competing online today demands competency around measuring and optimizing
customer behavior, and this useful book takes a practical look at the
latest practices for digital analytics and data science."
--Eric J. Hansen, CEO of SiteSpect
"Judah writes about enterprise analytics from a deep operational
understanding, rather than from solely a research perspective. His erudite
observations are both unique and most valuable to those building new or
evolving an existing data-driven organization. A must read."
--Rand Schulman, Cofounder of Digital Analytics Association, Managing
Partner of Efectyv Digital, pioneer in digital marketing and new media
"This excellent book is a practical guide to help business practitioners
make better decisions based on digital analytics. There couldn't be a
better time for this book as data-driven decision making is a core skill
for successful business executives, managers and practitioners alike."
--Raj Aggarwal, Founder and CEO of Localytics
"In this book Judah provides a clear and compelling explanation of the
power of digital analytics. This book is a great read for everyone seeking
to harness digital data intelligence and maximize its business value."
--Jean Paul Isson, co-author of Win with Advance Business Analytics:
Creating Business Value from Your Data, Global Vice President Predictive
Analytics & BI at Monster Worldwide, Inc.
"Judah Phillips delivers an enlightening and practical guide to building
your digital analytics organization that will help any reader drive more
value from their analytics."
--Larry Freed, CEO of Foresee Results, author of Managing Forward: How to
Move from Measuring the Past to Managing the Future
"Every organization today needs to be data-driven. Judah has been at the
forefront of the digital analytics discipline for many years, and one of
his primary strengths is his ability to communicate technology requirements
to the business in a way that's actionable. This book should become an
essential part of every digital marketer's toolkit."
--Andrew Edwards, Cofounder of the Digital Analytics Association, Managing
Partner of Efectyv Digital
[Non-text portions of this message have been removed]