Adobe Tag Manager
- Hi guys,
Does anybody use Adobe Tag Manager for Omniture implemenation?
I try to understand its value to implementation? For me the hardest part
of the implementation is to set different custom variables on different
pages. Then maintaining them needs good QA process .. QA process is easy
in some companies but it is harder in others as they dont' want to spend
their resource on Omniture QA
So can I implement evars events through Tag manager? If so how?
I know I could do this in Tealium by sending variables I need in the tag
code but I am not sure if i can set many variables with complex logic
Then I am not sure about the value of tag manager?
your insight is appreciated
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