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[JOB] Sr. Digital Analyst; New York City

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  • cmt51362
    Sr. Digital Analyst New York, NY This global digital and direct marketing agency is one of the top 10 digital agencies in the world by size, and offers
    Message 1 of 1 , Apr 3, 2013
      Sr. Digital Analyst
      New York, NY

      This global digital and direct marketing agency is one of the top 10 digital agencies in the world by size, and offers original content creation, digital strategy, cross-media analytics, technology strategy, technology digestion and web design to a variety of Fortune 1000 companies. They have been named to B2B Magazines top digital agency list for three years in a row. The Senior Analyst is responsible for all digital analytic reporting and insights across all digital client engagements and analyzes campaigns. This role provides day-to-day digital analytic services to clients and serves as the agency expert. They will work with the clients to understand the objectives, determine key metrics and delivers synthesized data, deriving insights and articulating them to the client team. The Senior Analyst understands best practices in measurement and analytics.

      Day-to-days:

      Develop and execute marketing-focused, statistically-based analytical strategies to online campaign and site performance measurement, analysis and reporting
      Work with clients to understand their analytics objectives and needs
      Communicate with clients on the analysis and reporting processes
      Apply various quantitative methods to analyze and interpret information from multiple data sources
      Translate findings/results in a clear concise manner
      Identify issues with the data and problem solve
      Act as a day-to-day internal and external client resource
      Develop and present insight
      The with strategic recommendations/actionable next steps based on in-depth analysis to the account teams and clients
      Hands on weekly/monthly reporting and measurements across several channels, including website, email, mobile, mobile applications

      Must haves:

      5+ years at an agency in a interactive or digital analytics role
      Solid understanding of the fundamentals of web site design, social media, online advertising, and mobile applications.
      Strong analytical skills, must be proficient in analyzing and interpreting internet-related data client databases
      Strong presentation and interpersonal skills.
      Apply various quantitative methods to analyze and interpret information from multiple data sources
      Agency background preferred, candidates with media or direct marketing background encouraged to apply
      Functional experience with online analytics, measurement and reporting
      Must have significant interactive experience
      Proficient in Excel, including use of macros and pivot tables
      Experience with one or more of the following:
      Access
      SQL
      VBA
      SAS
      SPSS
      Applied Statistics
      PowerPoint
      Word
      PHP


      Interested?
      Please submit resume and target salary etc. to CarolTaylorRecruits(at)gmail(dot)com
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