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[JOB] VP Digital Data Analytics; New York City

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  • cmt51362
    VP Digital Data Analytics New York, NY This global digital and direct marketing agency is one of the top 10 digital agencies in the world by size, and offers
    Message 1 of 1 , Apr 3, 2013
      VP Digital Data Analytics
      New York, NY

      This global digital and direct marketing agency is one of the top 10 digital agencies in the world by size, and offers original content creation, digital strategy, cross-media analytics, technology strategy, technology digestion and web design to a variety of Fortune 1000 companies. They have been named to B2B Magazines top digital agency list for three years in a row. The VP, Digital Data Analytics (VPDDA) is responsible for all digital analytic reporting and insights across all digital client engagements and analyzes campaigns. This role provides day-to-day digital analytic services to clients and serves as the agency expert. They will work with the clients to understand the objectives, determine key metrics and delivers synthesized data, deriving insights and articulating them to the client team. The VPDDA understands best practices in measurement and analytics.

      Day-to-Days:

      Develop and execute marketing-focused, statistically-based analytical strategies to online campaign and site performance measurement, analysis and reporting
      Work with clients to understand their analytics objectives and needs
      Communicate with clients on the analysis and reporting processes
      Apply various quantitative methods to analyze and interpret information from multiple data sources
      Translate findings/results in a clear concise manner
      Identify issues with the data and problem solve
      Act as a day-to-day internal and external client resource
      Develop and present insights with strategic recommendations/actionable next steps based on in-depth analysis to the account teams and clients
      Hands on weekly/monthly reporting and measurements across several channels, including website, email, mobile, mobile applications


      Must Haves:

      5+ years at an agency in a interactive or digital analytics role at minimum director or vp level
      Functional experience with online analytics, measurement and reporting
      Must have significant interactive experience
      Proficient in Excel, including use of macros and pivot tables
      Hands-on experience with one or more of the following:

      o Access
      o SQL
      o VBA
      o SAS
      o SPSS
      o Applied Statistics

      Interested?
      Please submit resume and target salary etc. to CarolTaylorRecruits(at)gmail(dot)com
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