RE: [webanalytics] Eric Siegel Book Launch & Video Answering Questions on Predictive Analytics
- Eric kept me involved in the creation and writing of this book
and I can tell you it's a good one. Fun and fast to read. If you
know nothing about predictive analytics, this is a must read. If
you know a lot about predictive analytics, it's fun to relive the
better stories told well and enjoy the castoff characters.
Two thumbs up.
Jim Sterne jsterne@...
+1 805 965 3184 x 4
Founder eMetrics Summit http://www.emetrics.org/
Author Social Media Metrics http://bit.ly/SocialMetrics
Chairman Digital Analytics Association
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Sent: Monday, February 25, 2013 12:28 PM
Subject: [webanalytics] Eric Siegel Book Launch & Video Answering Questions on
Eric Siegel, Ph.D. and Founder of Predictive Analytics World announces the
launch of his latest book, Predictive Analytics: The Power to Predict Who Will
Click, Buy, Lie, Or Die.
(Published by Wiley, foreword by Thomas Davenport)
At less than $15, it is already an Amazon Category Bestseller (Business &
RELATED VIDEO - Eric Siegel answers eight questions about predictive analytics:
Why is it important, did Nate Silver use it, is it a "big data" thing, and more:
BOOK DESCRIPTION: This rich, entertaining primer by former Columbia University
professor and Predictive Analytics World founder Eric Siegel reveals the power
and perils of predictive analytics, showing how predicting human behavior
combats financial risk, fortifies healthcare, conquers spam, toughens
crime-fighting, and boosts sales.
BOOK EXCERPTS, VIDEOS, ARTICLES: http://www.thepredictionbook.com
READ NOW -- BOOK OR E-BOOK:
BARNES AND NOBLE: http://bit.ly/131sYCP
See excerpts - Preface, Intro, and Foreword by Davenport, and more
View the annotated Table of Contents
5 reasons this book matters to experts
39 colleagues who loved this book:
"What Nate Silver did for poker and politics, this does for everything else. A
broad, well-written book easily accessible to non-nerd readers."
- David Leinweber, author, "Nerds on Wall Street"
"This book is an operating manual for 21st century life. Drawing predictions
from big data is at the heart of nearly everything, whether it's in science,
business, finance, sports, or politics. And Eric Siegel is the ideal guide."
- Stephen Baker, author, "The Numerati"
"This is Moneyball for business, government, and healthcare."
- Jim Sterne, founder, eMetrics Summit
"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the
hype and makes the science exciting."
- Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign
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