Dir of Data Strategy Database & Digital Marketing
- Agency Orange Cty or Lower Manhattan/NYC
$180k base + sm bonus + relo potential
US Citizen, Green Card, PR only
Reports to VP Data Strategy & Analytics
"Must have's" 8 yrs combined data driven marketing exp in mgmt consulting or agency environment with min of 5 yrs digital marketing experience leading the development of data-based, offline and digital program designed to maximize ROI from customer acquisition thru retention based on segmentation, targeting and in-depth customer profiling and analysis. Expert writing skills are essential. BA/BS Mktg or Communications degree; Master's preferred.
Role is primarily responsible for developing concepts and directives for data-drive marketing strategies and partnering with Client Services to present, sell and deliver them. This role will work across the Data Strategy & Analytics team to implement database and digital mktg programs and initiatives as well as related reporting and analytic projects. Role will assist the VP Data Strategy & Analytics in assessing departmental needs and procuring resources necessary to fulfill dept resp, goals and objectives - integrating direct marketing principles, assessing and analyzing client creative objectives to produce and recommend appropriate insights and recommendation solutions. Candidate in this role will hold superior communication skills, expert writing and presentation skills (highly creative and first rate conceptual) to C Suite of Fortune 500 clientele. Advanced skills in data mining, quantitative analytics and predictive modeling techniques, working with a high transaction/behavioral marketing databases and experience in interpreting and presenting derived insights. Experience with web analytics is strongly preferred. This is a fast paced environment and will require a dynamic, flexible marketing insights guru.
Design and develop cross-channel, data-driven marketing strategies for assigned clients through collaboration with key stakeholders across Client Services, Account Management, and Account Planning functions as well as leveraging Data Strategy & Analytics department resources
Lead the development of data-based, offline and digital programs designed to maximize ROI from customer acquisition through retention based on segmentation, targeting and in-depth customer profiling and analysis (life cycle/ lifetime)
Create enhance to our data development strategy including identifying external partners, governance, and data warehousing
Define comprehensive measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for continuous improvement
Identify research and analytics initiatives to support strategy development
Create business cases for new marketing programs
Design and manage strategic marketing roadmaps for clients
Supervising the Data Strategists, managing their work and consulting with them on their projects
Background ck and drug screening conducted
Qualified candidates send cover letter and resume to: Linda@...