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Re: Google Analytics Help Needed

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  • Michael Ellensohn
    Hi Yogita, This is my first post in this forum and probably it will show up twice because I did another one before directly in the board instead of via
    Message 1 of 4 , Nov 8, 2012
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      Hi Yogita,

      This is my first post in this forum and probably it will show up twice
      because I did another one before directly in the board instead of via
      e-mail... whatever, let's try it again.

      1. I'm afraid that there is no solution to what you are looking for in GA.
      Maybe someone else has a smart idea.

      2. For your brand search segment:

      Include > Medium > Exactly matching > "organic"
      AND
      (
      Include > Keyword > Containing > "brand term"
      OR
      Include > Keyword > Containing > "misspelled brand term"
      )

      For your generic (non-brand) search segment:

      Include > Medium > Exactly matching > "organic"
      AND
      Exclude > Keyword > Containing > "brand term"
      AND
      Exclude > Keyword > Containing > "misspelled brand term"
      AND
      Exclude > Keyword > Exactly matching > "(not provided)"

      Last but not least I would suggest to create a third segment for not
      provided keywords. All three segments should sum up to total search traffic.

      3. I don't know what you are aiming at with your analysis. Let's say you
      want to report how much traffic and revenue you had with branded vs.
      generic search. Then you could export traffic and revenue for all three
      search segments above (1 - brand; 2 - generic; 3 - not provided). Assuming
      that logged in users use the same keywords than not logged in users (I
      don't see a reason to not assuming that), you can simply split the traffic
      and revenue from the not provided search segment to the two other segments.
      Of course not 50:50, but weighting by traffic of the two main segments.

      Avinash Kaushik presents quite a complex way how to deal with not provided
      keyword traffic - you might want to have a look at that too:
      http://www.kaushik.net/avinash/google-secure-search-keyword-data-analysis/

      Best,
      Michael


      [Non-text portions of this message have been removed]
    • Yogita Wadhwa
      Hi Michael, Thank you for your response. Sorry about the delay. On the first one, I figured that Excluding Page depth = 2 will give me what I need. Best,
      Message 2 of 4 , Nov 11, 2012
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        Hi Michael,

        Thank you for your response. Sorry about the delay.

        On the first one, I figured that Excluding Page depth = 2 will give me what I need.

        Best,
        Yogita

        [Non-text portions of this message have been removed]
      • c.punitha
        Hi Yogita, Regarding creation of Organic search segment broken down by branded and non-branded, http://bit.ly/H3ZeF3 this link will help you in adding Branded
        Message 3 of 4 , Nov 23, 2012
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          Hi Yogita,

          Regarding creation of Organic search segment broken down by branded and non-branded,
          http://bit.ly/H3ZeF3
          this link will help you in adding Branded and Non Branded Keywords separately in Google Analytics Dashboard.

          Thanks and Regards
          C. Punitha
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