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Key eCommerce KPIs

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  • trendslide
    What are some key KPIs that a small (~50 products) eCommerce store should be monitoring from Google Analytics?
    Message 1 of 2 , Aug 1, 2012
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      What are some key KPIs that a small (~50 products) eCommerce store should be monitoring from Google Analytics?
    • Matt Curtis
      Visits, Orders, Revenue, Conversion Rate, AOV, Revenue Per Visit (or Visitor), Bounce Rate, Checkout Conversion Funnel Then go to town with segments (New /
      Message 2 of 2 , Aug 1, 2012
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        Visits, Orders, Revenue, Conversion Rate, AOV, Revenue Per Visit (or
        Visitor), Bounce Rate, Checkout Conversion Funnel

        Then go to town with segments (New / Repeat Visitor, Category Affinity
        etc...)

        Good luck!

        --
        Matt Curtis
        matt.a.curtis@...
        http://www.linkedin.com/in/mattacurtis



        On Wed, Aug 1, 2012 at 2:08 PM, trendslide <jvocell@...> wrote:

        > **
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        > What are some key KPIs that a small (~50 products) eCommerce store should
        > be monitoring from Google Analytics?
        >
        >
        >


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