[JOB] Associate Brand Building Manager
- Global CPG Manufacturer
To $97k + 10% bonus; no relo assistance
N NJ/NY Metro area shuttle to/from NYC
US Citizen, Green Card/PR Holder; background ck and drug screen mandatory
Reports into Sr Manager of Brand Marketing
The Assoc Brand Building Manager will create, develop & present brands memorably, helping them to stand out in a crowded & competitive marketplace. The incumbent will gain exposure to every aspect of the business, as it relates to their brand assignment & be responsible for deploying the brand's communication & innovations within the US.
Absolute "must haves" - Experience in CPG (food) or personal care vertical. Minimum of 2 yrs of experience within Brand Building essential.
Assist in the implementation of fully integrated brand mixes in the
US and lead P&L delivery.
Assist in the integrated marketing plan development
Assist with the setting of national level brand key performance
indicator's and channel marketing strategy
Assist in the execution of activation programs
Assist in the launch management of innovation
Provide brand equity/demand driver input to volume forecasting and
Assist in ad hoc projects to analyze the business and drive day-to-
day business decisions
Career Planning for marketers may include a rotation to and/or progression within such areas as Sales, Customer Marketing, and Integrated Marketing, building a broad appreciation of brand management and strengthening key leadership competencies.
Bachelors degree; MBA preferred
Minimum of 2 years of relevant work experience
Knowledge of AC Nielsen; highly proficient in MS Office
Experience with Facebook/Twitter and other social media platforms a
Qualified candidates please e-mail resume and cover letter to: Linda@...