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[JOB] Associate Brand Building Manager

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  • Linda
    Global CPG Manufacturer To $97k + 10% bonus; no relo assistance N NJ/NY Metro area – shuttle to/from NYC US Citizen, Green Card/PR Holder; background ck and
    Message 1 of 1 , Jan 12, 2012
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      Global CPG Manufacturer
      To $97k + 10% bonus; no relo assistance
      N NJ/NY Metro area – shuttle to/from NYC
      US Citizen, Green Card/PR Holder; background ck and drug screen mandatory

      Reports into Sr Manager of Brand Marketing

      The Assoc Brand Building Manager will create, develop & present brands memorably, helping them to stand out in a crowded & competitive marketplace. The incumbent will gain exposure to every aspect of the business, as it relates to their brand assignment & be responsible for deploying the brand's communication & innovations within the US.

      Absolute "must haves" - Experience in CPG (food) or personal care vertical. Minimum of 2 yrs of experience within Brand Building essential.

      Responsibilities include:
      • Assist in the implementation of fully integrated brand mixes in the
      US and lead P&L delivery.
      • Assist in the integrated marketing plan development
      • Assist with the setting of national level brand key performance
      indicator's and channel marketing strategy
      • Assist in the execution of activation programs
      • Assist in the launch management of innovation
      • Provide brand equity/demand driver input to volume forecasting and
      financial updates
      • Assist in ad hoc projects to analyze the business and drive day-to-
      day business decisions

      Career Planning for marketers may include a rotation to and/or progression within such areas as Sales, Customer Marketing, and Integrated Marketing, building a broad appreciation of brand management and strengthening key leadership competencies.

      Key Requirements:
      • Bachelors degree; MBA preferred
      • Minimum of 2 years of relevant work experience
      • Knowledge of AC Nielsen; highly proficient in MS Office
      • Experience with Facebook/Twitter and other social media platforms a
      plus


      Qualified candidates please e-mail resume and cover letter to: Linda@...
      www.BentonSearch.com
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