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Re: [webanalytics] Re: Omniture reporting whacky facebook "like" button referral numbers

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  • Michael Anderson
    I think it s highly unlikely the Google Crawler is doing it, and the JS would have a hard time keeping track of the traffic from a crawler versus a standard
    Message 1 of 3 , Feb 28, 2011
      I think it's highly unlikely the Google Crawler is doing it, and the JS would have a hard time keeping track of the traffic from a crawler versus a standard user...

      It's more likely the facebook like button is created in an iframe and your web development team has included the SiteCatalyst tracking in that iframe (which you do not want). As a result the container page is loading a separate page which is tracking a referrer of facebook every time. It may be that Google Analytics is not included in the iframe which is why it doesn't exhibit the problem.

      I'm not sure what the Omniture plugin would do other than not send referrer traffic from a certain Facebook path, but that doesn't sound like a good solution to me. If the Facebook path changes, the plugin has to be modified, redeployed and re-tested, which isn't what you want either.

      If you send me a URL, it will take me a minute or two to validate my theory, or give you insight into the actual problem if I'm not correct...


      Mike Anderson
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      On Feb 27, 2011, at 10:50 PM, Jeremy wrote:

      > Hello,
      > Could it be when the Google Crawler comes to your site it is clicking on the like buttons. GA then probably has the ability to know that those clicks were its own crawler. Just a thought.
      > Br,
      > Jeremy
      > --- In webanalytics@yahoogroups.com, "pickmyselfup" <barnes.john@...> wrote:
      > >
      > > Hello Everyone,
      > >
      > > Has anyone else had any issues tracking the facebook referrals after implementing the facebook like button on their site? We implemented the like button and saw a huge artificial spike in referral instances from facebook.
      > >
      > > We spoke to Omniture and they kindly provided us with a js plug-in to handle the issue. After deploying the js fix we saw no improvement. We contacted Omniture again and were told that the plug-in to fix the facebook referrals relied on another plug-in called s.split.
      > >
      > > Again, we implemented s.split and we still have no resolution.
      > >
      > > We also track our sites with Google Analytics. The free tool doesn't seem have this problem.
      > >
      > > Thanks all
      > > JB
      > >

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