RE: [webanalytics] Re: Setting up a segment in GA
- Ophir, I think you might be leaving September out, which AFAICT would make
this impossible to achieve in GA. :)
@David/Eric, keep in mind that you don�t actually need to build a custom
segment to find this number. Here�s how:
1) Select the current time period (e.g. the month of October) and write
down how many unique visitors GA is reporting
2) Change the date range to July 1 to September 30 (the previous 3
months) and write down how many unique visitors GA is reporting
3) Now change the date range to July 1 to October 31 and write down how
many unique visitors GA is reporting
4) Subtract #3 above from the sum of #1 and #2 to show how many unique
visitors visited during both October and at any time during the prior 3
You could then build a segment that gives you the same thing (I think Eric�s
suggestion looks correct to me but I don�t have GA in front of me so I can�t
tell for sure). You�d be able to double-check that your segment is correct
by comparing it with the number you got above before you analyze the data to
find out what�s re-activating these returning visitors after so much time.
You can also do a very rudimentary Cohort Analysis by doing the opposite of
the steps listed above (i.e. by going forward from July) to see how well
you�ve retained July�s users , though as Eric says, cookie deletions will
definitely weigh on the quality of your results over such a long period.
*From:* firstname.lastname@example.org [mailto:email@example.com] *On
Behalf Of *fredeilam
*Sent:* Wednesday, November 03, 2010 2:58 PM
*Subject:* [webanalytics] Re: Setting up a segment in GA
I don't think your custom segment definition will work correctly.
Here is a specific example of what I understand David wants to ask:
How many people who visited the site in October also visited it sometime
between July and August.
If I apply your segment (looking at data for October), I'll also be
including people who visited more than once in October but didn't visit July
Maybe we're understanding the question differently?
--- In firstname.lastname@example.org <webanalytics%40yahoogroups.com>, Eric
Fettman <efettman@...> wrote:
> Hi, David -
> You should be able to achieve this by defining a custom segment with two
>the number of new visits as indicated in Google Analytics and thereby make
> Visitor Type - Matches Exactly - Returning Visitor
> Days Since Last Visit - Less Than or Equal To - 90
> Keep in mind, of course, that cookie deletion will artificially inflate
this segment appear signficantly smaller than it is in reality.
>next Web Analytics Book Club read in a couple of weeks.
> Hope this helps - and looking forward to catching up with you again on the
>came this time period that had _also_ visited in the previous x months and
> Eric Fettman
> Digital Marketing and Web Analyst
> Travel Insured International
> 800-243-3174 x155
> 860-528-7663 x155
> Am trying to set up a segment in GA in which I can measure how many visits
can't seem to pull it off. I would like to get a sense of returning visitors
but can not use the predefined value because I want to look at the number of
visitors this month but defined by a time period greater than this month.
>(out of total 24,000 visits) had also visited the site in the past 3 months,
> For example, I would like this sort of output: "12,000 visits this month
>and gave me a result of 0. I am having difficulty trying to understand how
> I tried using 'visits = more than one' but of course that is impossible
to set up this segment defined as visits in previous time frame to
correspond to a later time frame in which I set the dates.
>[Non-text portions of this message have been removed]
> Is this clear enough? If not, I can explain more...
> I would appreciate any help.
> [Non-text portions of this message have been removed]