RE: [webanalytics] Describing your job to the common man
- "I help people measure the success of their websites to make them better."
<mailto:jsterne@...> Jim Sterne <jsterne@...>
<http://bit.ly/SocialMetrics> Social Media Metrics: How to Measure and
Optimize <http://bit.ly/SocialMetrics> Your Marketing Investment
<http://www.targeting.com/> Target Marketing of Santa Barbara
<http://www.emetrics.org/> eMetrics Marketing Optimization Summit
<http://www.webanalyticsassociation.org/> Web Analytics Association
<http://www.risingmedia.com/> Rising Media, Inc.
From: firstname.lastname@example.org [mailto:email@example.com] On
Behalf Of Yuhui
Sent: Wednesday, October 27, 2010 9:07 AM
Subject: [webanalytics] Describing your job to the common man
Out of curiosity, how do you describe your job to the Average Joe? I find
that people usually get confused when I say that I'm a web analyst.
Sometimes, "I work as an analyst in a digital advertising agency" is good
When asked to elaborate, I then say, "I prepare reports and recommendations
for clients' online projects, e.g. reporting on how people interacted with
their websites and then figuring out how to improve the sites to make those
people do what the clients want them to do."
I've often thought that that is a very lame answer, but somehow still
acceptable to someone who doesn't know what digital marketing is, let alone
How would you describe your job?
(Aside: I've also found that a lot of people don't know what a "marketing
agency" is, but immediately understand "advertising agency".)
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