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RE: [webanalytics] Describing your job to the common man

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  • Jim Sterne
    I help people measure the success of their websites to make them better. ... Jim Sterne
    Message 1 of 2 , Oct 28, 2010
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      "I help people measure the success of their websites to make them better."


      <mailto:jsterne@...> Jim Sterne <jsterne@...>
      Author of
      <http://bit.ly/SocialMetrics> Social Media Metrics: How to Measure and
      Optimize <http://bit.ly/SocialMetrics> Your Marketing Investment

      <http://www.targeting.com/> Target Marketing of Santa Barbara
      <http://www.emetrics.org/> eMetrics Marketing Optimization Summit
      <http://www.webanalyticsassociation.org/> Web Analytics Association
      <http://www.risingmedia.com/> Rising Media, Inc.

      From: webanalytics@yahoogroups.com [mailto:webanalytics@yahoogroups.com] On
      Behalf Of Yuhui
      Sent: Wednesday, October 27, 2010 9:07 AM
      To: webanalytics@yahoogroups.com
      Subject: [webanalytics] Describing your job to the common man

      Hi all,

      Out of curiosity, how do you describe your job to the Average Joe? I find
      that people usually get confused when I say that I'm a web analyst.

      Sometimes, "I work as an analyst in a digital advertising agency" is good

      When asked to elaborate, I then say, "I prepare reports and recommendations
      for clients' online projects, e.g. reporting on how people interacted with
      their websites and then figuring out how to improve the sites to make those
      people do what the clients want them to do."

      I've often thought that that is a very lame answer, but somehow still
      acceptable to someone who doesn't know what digital marketing is, let alone
      web analysis.

      How would you describe your job?

      (Aside: I've also found that a lot of people don't know what a "marketing
      agency" is, but immediately understand "advertising agency".)

      Yu Hui
      Twitter: @yuhui

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