Loading ...
Sorry, an error occurred while loading the content.

Episode 18: Facebook Measurement with Justin Kistner of WebTrends

Expand Messages
  • rshumpe
    Episode 18: Facebook Measurement with Justin Kistner of WebTrends In this episode, the Beyond Web Analytics team talks with Justin Kistner, Sr. Manager Social
    Message 1 of 1 , May 3, 2010
    • 0 Attachment
      Episode 18: Facebook Measurement with Justin Kistner of WebTrends

      In this episode, the Beyond Web Analytics team talks with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook. The group explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy concerns, suggestions for starting to market and measure on Facebook, the nuances of "like", and what Webtrends is doing to meet the needs of their customers.

      To listen or download this episode visit our web site!
      http://www.beyondwebanalytics.com/2010/05/03/episode-18/

      Rudi Shumpert
      Contributor, Beyond Web Analytics!
    Your message has been successfully submitted and would be delivered to recipients shortly.