Episode 18: Facebook Measurement with Justin Kistner of WebTrends
- Episode 18: Facebook Measurement with Justin Kistner of WebTrends
In this episode, the Beyond Web Analytics team talks with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook. The group explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy concerns, suggestions for starting to market and measure on Facebook, the nuances of "like", and what Webtrends is doing to meet the needs of their customers.
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