Re: Yahoo ad click-thru rate and Webtrends referral visits
- Thank you all for your input, this helps tremendously.
--- In firstname.lastname@example.org, "michaelnotte" <michaelnotte@...> wrote:
> (updated with correct link)
> I was writing a post on that subject when I saw your question (and partially replied to it)
> I put my own summary on why your Web Analytics data will (never) match youronline advertising data - see on http://tinyurl.com/dkzebm (correct link this time :-D)
> Hope it will help.
> --- In email@example.com, "Karan" <ks858@> wrote:
> > We have completed a run of ads on Yahoo and now have a report from
> > Yahoo showing our click-thru rate for the campaign. The referral visit
> > numbers I have been tracking in Webtrends are about half of the clicks
> > that Yahoo is reporting. Any ideas how this is happening? I am needing
> > to explain to management the difference...