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Re: Yahoo ad click-thru rate and Webtrends referral visits

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  • Karan
    Thank you all for your input, this helps tremendously.
    Message 1 of 6 , Mar 4, 2009
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      Thank you all for your input, this helps tremendously.


      --- In webanalytics@yahoogroups.com, "michaelnotte" <michaelnotte@...> wrote:
      >
      > (updated with correct link)
      >
      > I was writing a post on that subject when I saw your question (and partially replied to it)
      >
      > I put my own summary on why your Web Analytics data will (never) match youronline advertising data - see on http://tinyurl.com/dkzebm (correct link this time :-D)
      >
      > Hope it will help.
      >
      > Cheers,
      >
      > Michael
      > www.kaizen-analytics.com
      >
      > --- In webanalytics@yahoogroups.com, "Karan" <ks858@> wrote:
      > >
      > > We have completed a run of ads on Yahoo and now have a report from
      > > Yahoo showing our click-thru rate for the campaign. The referral visit
      > > numbers I have been tracking in Webtrends are about half of the clicks
      > > that Yahoo is reporting. Any ideas how this is happening? I am needing
      > > to explain to management the difference...
      > >
      >
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