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  • tednsea
    ABOUT WETPAINT Wetpaint, the leader in social publishing, is a Web 2.0 startup developing a social publishing platform that lets anyone build a rich, online
    Message 1 of 1 , Nov 4 11:29 AM
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      Wetpaint, the leader in social publishing, is a Web 2.0 startup
      developing a social publishing platform that lets anyone build a
      rich, online community around the whatever-it-is that they're really
      into. Utilizing the best features of wikis, blogs, message boards and
      social networks, Wetpaint mixes everything one would need so they and
      their friends can create, collect, and organize content on their own
      social website. Since the company's June 2006 debut, close to
      1,000,000 user-created community sites have been created. Wetpaint
      has also partnered with prominent consumer brands within the key
      categories of entertainment (Discovery Channel, FOX, Showtime, and
      Warner Bros.), technology (Dell, T-Mobile, HP, Oracle, and HTC), and
      lifestyle (Food & Wine, Executive Travel, Better Homes & Garden) to
      launch social website communities around their brands and products.
      Located in a beautifully renovated art deco building just north of
      the historic Pioneer Square district of Seattle, we are a small
      company where collaboration and innovation are championed. Funded by
      the same venture capital firms backing Facebook and Photobucket,
      Wetpaint is well positioned to change the way people interact on the

      The Web Analytics Specialist will report to the Director of Content
      Strategy & Operations and will be directly responsible for leading
      Wetpaint's web analytics strategy. Key to this role is the ability to
      provide data-driven insights about how users are behaving across the
      Wetpaint network, translate those insights into specific
      recommendations and persuade internal stake holders to take action.
      It's about using data to help us inform what features we should be
      optimizing or working on at all. As the go-to team member for
      business intelligence, you will frequently work across the company
      and have direct interaction with all members of the executive team.
      Additionally, this position will take over 1 direct report
      immediately with potential for additional management growth over

      1. Analytics leadership – ongoing thought leadership around web
      analytics best practices and ideas for improving Wetpaint's
      2. Strategy recommendations – synthesize performance data and
      communicate key insights to lead functional managers across the
      company including product development, marketing, and business
      3. Performance reporting – identify key performance indicators and
      distribute performance reports using our suite of analytics tools
      (mostly Omniture, MySQL and GA) and provide data-driven insights to
      other inquiries as they arise.
      4. Partner integration – work alongside the Business Development and
      Publishing teams to support analytics integration with new partners.

      • 3-5 years of experience with web analytics, preferably in the
      consumer publishing or content space
      • Thorough understanding of web analytics techniques – e.g. A/B
      testing, segmentation, conversion, etc.
      • Mastery of Excel and PowerPoint
      • Bachelor's degree in fields that emphasize quantitative methods
      (math, science, economics, statistics, etc.)

      • Omniture experience strongly preferred but other similar packages
      (WebTrends, Hitbox, Coremetrics) okay
      • SQL experience
      • Organized self-starter with excellent presentation and
      communication skills
      BA/BS in quantitative field

      Wetpaint is an Equal Opportunity Employer

      To Apply:
      http://www.wetpaint.com (navigate to jobs section)
      Link to Job:
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