[JOB] Senior Web Analyst/Optimization Specialist
- I am posting this position to see if anyone is interested in a new position. If so, please feel
free to give me an email at the following:
Thanks and look forward to hearing from you.
Senior Web Analyst
You are an optimization expert. You see websites as endless opportunity for improvement
you have a track record of increasing conversion rates. As part of Professional Services
you will drive optimization efforts for our customer's by planning and executing
tests and helping our customers realize a return on their investment in their online
Collaborate with clients to develop clear business and measurement objectives.
Solicit and/or recommend improvements to client sites that target conversion rates, then
implement and manage the testing of improvements.
Provide regular reporting and analysis to clients that support their business needs and
assist client managers in interpreting the analysis. Assist clients in understanding your
chosen strategies and what available information was used to aid in your decisions.
Identify successes, failures, and trends and effectively communicate these findings to
Contribute to best practices portfolio.
Leverage strategic and analytic skills to discover insights from available client data
sources such as web logs, analytics tools, etc.
Ensure the quality and timeliness of deliverables to meet client expectations.
Identify opportunities to add additional value to client relationships.
Maintain up-to-date engagement status and narrative in CRM database system.
Provide regular feedback to corporate marketing and engineering regarding experiences.
5+ years of site optimization and analytics experience, prior agency/consulting
experience strongly preferred.
Demonstrated ability to drive strategic optimization initiatives and lead a culture of
Data driven thinker, ability to analyze trends, find stories, draw conclusions and act on
High level of computer literacy, proficiency with spreadsheets, word processing,
presentation software, and analytical tools such as SAS, SPSS, Excel, etc.
Solid understanding of online analytics metrics and terminology. Experience with
offerings from Web Trends, Omniture, Coremetrics, Google Analytics, etc.
Experience with HTML is required, with exposure to popular Web design tools a plus.
Professional or academic experience in software programming a plus.
Excellent written and verbal communication skills, with strong presentation and report
BS/BA in marketing, statistics, mathematics, economics, computer science, or
Extensive experience in some of the following areas: Web site analysis, customer
behavior analysis, reporting and analysis design, measurement strategy development,
statistical modeling, and web marketing measurement.
Motivated, committed, quick learner and a self-starter, comfortable working within a