URL shortening with tracking features. Suggested use for simple analytics?
- Somebody just pointed me at another URL-shortening service with
tracking features, which is making suggestions about use for limited
forms of analytics:
This point in the feauture list made me grin, in the context of the
'web analytics is/isn't easy' debate. But the point about most of the
people with access to Google Analytics don't know how to use it is
also painfully close to the truth, isn't it?
"BudURL was designed from the start to give small businesses and
marketers insight into previously invisible click traffic. Not
everyone has access to Google Analytics and most of those that have it
don't know how to use it. BudURL makes link tracking amazingly simple.
Shorten the link, put it somewhere, and watch the clicks roll in. It's
My gut reaction to this is that I'm not sure if we need to reinvent
the wheel (tip of the hat to Julien C). But such systems bring very
welcome benefits for simple variants on link tagging and shortening
compared to the ones which only shorten.
Another contender in this field, which I have also used,
has already asked the question what extra analytics would you like to
see. If anyone here has a potential use for such systems and would
like to influence the direction they take, it might be worth heading