Re: [webanalytics] Omniture vs. ClickTracks
- Hi Melanie,
I use both tools, and I think the most important question is what tool will best serve your analytical needs the most. If your not customizing data collection with evars, events, and segementations (if you had Discover) to it's fullest potential then Clicktracks might be a great solution for your firm for the next two years. However, if there are items that you need collected and Clicktracks can't forfill them then it's def not worth the request proposal, just keep tagging your email URLs.
If you had any other questions please let me know.
----- Original Message ----
From: Melanie Paris Jones <melanie.jones@...>
Sent: Monday, September 29, 2008 3:04:22 PM
Subject: [webanalytics] Omniture vs. ClickTracks
Has anyone used both Omniture SiteCatalyst and ClickTracks? We're
using SiteCatalyst now, but it won't integrate with our email service
(from Lyris). We've got to change one or the other. Would we find
ClickTracks a huge step backward from SiteCatalyst?
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