Introduction & data strategy
- Many familiar names and faces here ...
Just wanted to say hi. I joined the group today, on Eric's suggestion.
I was co-founder/CTO at Accrue Software. I left the web analytics
business three years ago except for re-joining as Accrue's part-time
CTO in 2003.
I haven't been through the list archives in detail but I'm interested
in knowing your organization's data strategy - whatever that term
means in your business. Do you have requirements and design documents
spelling out what data is required, how/when to collect it, how it's
merged, stored, analyzed, backed up, and what the costs & benefits
are? If so, how long have you had the strategy in place? If not, why
I realize that 'data strategy' as presented here is a bit low-level,
as opposed to requirements for KPIs or other high-level business
information. I also realize that the KPIs drive the low-level
implementation. I'm curious about the strategic and operational
aspects of the data lifecycle and how a strategy emerges from it.