RE: [webanalytics] Re: Did any of you see this announcement?
- Another vendor you might consider is Compete they do similar analysis as comScore. www.compete.com-----Original Message-----
From: jimmacintyreiv [mailto:jim@...]
Sent: Wednesday, March 09, 2005 5:06 AM
Subject: [webanalytics] Re: Did any of you see this announcement?
Your client might consider getting comparative/competitive metrics
from comScore Netowrks for the particular sites that make sense as a
benchmark verses a set composed from the clients of a particular web
analytics vendor. The primary requirement is that your client's site
and the competitive sites are large enough in terms of traffic such
that the traffic collected from comScore's panel is representative.
--- In firstname.lastname@example.org, "David Culbertson"
> Hi Eric,
> One of my sometimes clients is a very large and well-known
> They use coremetrics and said that they were pushing for this last
> summer in partnership with another very large and well-known
> that also uses Coremetrics.
> While I won't claim to know each web analytics vendor's focus, my
> client says that core metrics is focused on specialty retailers;
> i.e., those that sell merchandise primarily under their own brand.
> From my client's perspective, this benchmarking data will be
> apples to apple since most of the participatin are the in same sort
> of e-commerce. Still, I think you're probably right. Many elements
> each participating companies website will be unique (copy, design,
> prices, audience!, etc.) so I just don't see how the benchmark can
> really be relevant.
> On the other hand, if they could get web analytics for their
> - David Culbertson
> --- In email@example.com, Eric Peterson
> <eric.peterson@g...> wrote:
> > http://www.prnewswire.com/cgi-bin/stories.pl?
> > I'm interested to know how folks in the group percieve comparative
> > benchmarking tools like the one Coremetrics announced today
> > (LIVEmark). Fireclick has had something like this for some time
> > (Fireclick Index) and I know that companies frequently ask about
> > benchmarking numbers to compare themselves to, especially in the
> > online retail arena.
> > To be honest I usually recommend that companies benchmark against
> > themselves (use the continuous improvement process) because it's
> > hard to get reliable, accurate third-party data to compare
> > against. Plus, given the variability in how companies generate
> > conversion rates you might be comparing apples and oranges (data
> > suggests that this is the most common occurrance).
> > What do you folks think about comparative benchmarking tools?
> > --
> > Eric T. Peterson
> > Author, Web Analytics Demystified
> > www.webanalyticsdemystified.com
> > Have you joined the Metrics Discussion Group? Email
> > firstname.lastname@example.org to join today!
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