[Job] Sr. Analyst, Retail Analytical Consulting $70k-$80k North Carolina
- Senior Analyst, Retail Analytical Consulting $70k ¡V 80k + bonus
For Int¡¦l Market Research Firm supporting their retail client
Near Kannapolis, NC
Must be US Citizen, Green Card or PR Holder; no relocation allocation
Operate as a member of the Retail Client¡¦s Marketing Team, focused on
growing Client¡¦s business. Uncover trends and opportunities by
primarily using homegrown analytical tool, as well as all available
Client, Company and third party analytical tools. Identify and
produce the data required to understand Client¡¦s business needs and
opportunities. Translate the data into meaningful insights and
package them into a form that can be easily understood by Client
management. Develop and present marketing program evaluations,
including ROI and make new recommendations based on learnings.
1. Actively participate in Client-initiated strategy meetings.
2. Use available data sources to analyze Client¡¦s business ¡V as
directed or in an effort to uncover opportunities that, if addressed
through marketing/merchandising initiatives, will positively impact
3. Define the data needs and possible sources to understand the
4. Produce the raw data and package it into understandable business
reports and insights.
5. Clearly identify the business opportunity.
6. Incorporate financial assumptions, control information, and
projected results to assure that program recommendations will meet
the business objectives.
7. Develop the analytical methodology and success criteria for all
project related marketing and merchandising programs.
8. Analyze, and be willing to present, program results and their
impact on Client category volume and profits.
Education: Bachelor Degree or MBA
Experience: Three to five years analytical experience using
customer data, scan data and syndicated data in the retail industry.
Experience may be with a retail manufacturer, retailer or service
X Ability to master new data management tools, and use them to
uncover Client opportunities.
X Understanding of retail loyalty data and ability to translate data
into meaningful insights to address strategic marketing initiatives.
X Ability to work independent of supervision and make decisions of
wide variety and complexity.
X Ability to professionally perform multi-media sales presentations.
X Organization and time management skills.
X Financial projection skills.
X Solid understanding of test vs. control analysis and MS Access
X Thorough understanding of MS PowerPoint, MS Excel, and MS Word.
X Knowledge of SAS, MicroStrategy and GIS software a plus
X Solid written and verbal communication skills.
X Ability to interface at all levels of management.
This is more of a business marketing analyst role working with the
marketing advertising group. Position will determine ROI for
retailer. Must be able to interact w/Sr Director/Mgr level staff on
a daily basis. Weekly the role with be interacting with the VP.
Position reports to the Senior Director Analytical Consulting. I¡¦m
seeking a candidate with experience in retail and loyalty marketing.
Key responsibilities include segmentation, customer targeting,
program design and promotion program measurement. Individual must
have a strong working knowledge of MS Access and relational
databases. Working knowledge of SAS or MicroStrategy a plus.
Interested candidates please e-mail resume and cover letter to:
Linda Benton, President
Benton Search Associates, Inc.