Endeca & Paid Search
- Does anyone use Endecaâs SEM Module? If so â" I would love to learn
more about how itâs helped your Paid Search program. (I can see the
benefit for SEO â" but Iâm not clear on Paid Search.) Specifically -
weâre evaluating bid management tools and it seems like there is some
overlap in capabilities.
Second, do you know if there are any benefits to your Paid Search
program if you have Endeca â" but donât buy the Paid Search Module?