Now here's a job for someone who likes a challenge
- Product Manager, Business Analysis and Planning for Microsoft
Corporation's MSN Portal Project, a description that to me reads like
"Web Data Analyst for MSN" ... what a job that would be, huh?
The most interesting part of this posting:
"1) State of the Business: Drive the business scorecard and set of
metrics against which we measure the performance of each MSN
properties, providing regular analysis on the pulse of our business.
This will require a strong focus on understanding our traffic patterns
and trends, achievement against goals, analysis of business impact,
investigating causes for traffic performance deviations, and
developing an understanding of the relationship between traffic,
revenue, and business impact. "
Clearly, somebody in Redmond "gets it" and this paragraph should be a
requirement for any company trying to fill a position like this. I
just saw Sam Decker speak at Etail and a big part of his preso was
basically this ... understanding how the (web) metrics affect the
If any of you fill this position let me know. I'll fly to Seattle and
take you out to lunch to learn what it's like.
Eric T. Peterson
Author, Web Analytics Demystified
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