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[JOB] Job Opportunity for Senior Manager, Web Analytics

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  • wwejw
    World Wrestling Entertainment, Inc., a leader in global sports entertainment, has an exciting opportunity for a Senior Manager, Web Analytics to join our team
    Message 1 of 1 , Sep 5, 2007
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      World Wrestling Entertainment, Inc., a leader in global sports
      entertainment, has an exciting opportunity for a Senior Manager, Web
      Analytics to join our team of professionals at the corporate
      headquarters in Stamford, CT.

      This individual will be responsible for collecting, analyzing,
      reporting, and presenting statistics associated with the company's
      web site, e-commerce site(s), campaigns and initiatives. The position
      will also be responsible for responding to, pulling, positioning and
      proactively strategizing on advertising research needed by the WWE
      sales staff.

      Responsibilities:
      *Measure and analyze traffic and audience demographics across
      websites and prepare reports and newsletters that highlight key
      metrics and trends
      *Provide site stats for collateral, sales proposals, and competitive
      analysis
      *Develop and evolve best practices for analyzing user behavior on
      website(s) and determine which web approaches are most effective for
      driving sales
      *Leverage data to provide unbiased input to decisions regarding
      potential improvement to site(s)
      *Analyze online marketing efforts and assist with identifying new
      product/promotion opportunities through data interpretation
      *Pull advertising research using ComScore, @plan, Forrester, etc for
      day to day advertiser requests, and proactively position, analyze,
      and give guidance to the WWE sales team
      *Perform keyword analysis and research, providing recommendations and
      developing keyword strategies
      *Monitor, maintain, and refine site search dictionary for website(s)
      *Assist with testing and analyzing of keywords, copy, landing pages
      and product positioning to increase ROI and drive volume
      *Channel user feedback into recommendations for optimal user
      experience
      *Generate and analyze campaign performance reports to ensure positive
      ROI

      Required Experience:

      *Proficient in the utilization of analytical and statistical
      techniques for the measurement of online initiatives
      3+ years of web analytics/measurement experience
      *Familiar with analytics software such as Omniture, WebTrends, HBX,
      ComScore, @plan, etc.
      *Self-motivated and able to work independently
      *Excellent communication (verbal and written) and presentation skills
      *Advanced proficiency with Word, Excel, and PowerPoint
      *Bachelor degree or equivalent experience


      INTERESTED CANDIDATES MAY APPLY AT:

      http://wwe-careers.com/wwe/jobboard/SearchPositions.asp?
      ShowJobID=723&...
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