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RE: [webanalytics] Re: Keywords: Shoes vs. Nike Pegagsus

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  • Jerry Hosking
    It certainly did NOT trigger my inappropriate post radar. I saw it as a invitation to discuss a topic that could later be distilled and interpreted for
    Message 1 of 10 , Apr 3, 2007
      It certainly did NOT trigger my "inappropriate post radar." I saw it as a invitation to discuss a topic that could later be distilled and interpreted for further posting on a person's blog. Then that would later be a resource to me and others. Some days I operate without my machiavellian filters turned on. ;-)

      SAS Institute


      From: webanalytics@yahoogroups.com [mailto:webanalytics@yahoogroups.com] On Behalf Of Wandering Dave Rhee
      Sent: Monday, April 02, 2007 2:36 PM
      To: webanalytics@yahoogroups.com
      Subject: Re: [webanalytics] Re: Keywords: Shoes vs. Nike Pegagsus

      Hi, Paul, Adam, and All,

      Speaking as an individual (albeit as an individual who is also one of the
      co-moderators here), I don't see this as a problematic issue.

      Adam asked a thought-provoking question, made it clear he was writing about
      the issue on his personal blog (even doing us the favor of posting a link to
      it), and we were given the opportunity to answer here on the forum. So as
      far as I can tell, it's as useful as, say, Avinash mentioning a new post on
      Occam's Razor, which is naturally one of the best places for any of us to
      get striking insights and new perspectives that Avinash is uniquely
      positioned to share.

      Granted, not everyone's blog will be as valuable as Avinash's, however, as
      long as a blogger isn't posting here, saying, "Please answer over on my
      blog, instead of the forum," or "stealing" answers from the forum to post on
      their blog without permission or credit, I don't think there's a problem.
      Others (including some of my co-moderators) may well disagree, and I'd like
      to hear those opinions, too.

      Basically, as long as a question, post, or thread adds value to the
      membership here, I believe it should be welcomed. The fact that it may also
      add value to the originator's personal blog, site, consulting business,
      etc., is a fortunate overlap, and as long as such posting does not get out
      of hand in terms of frequency or promotional content (which definition is
      another discussion in itself, of course), I think it ought to be permissible


      On 4/2/07, Paul Holstein <paul@... <mailto:paul%40cableorganizer.com> > wrote:
      > Hmmm,
      > That brings up an interesting ethical question. Can someone use the
      > webanalytics forum as leverege to build up their own blog content?
      > I understand what you are trying to do and I understand why you are
      > trying to do it, however, I'm not sure it is appropriate to use this
      > group in that way.
      > Pros:
      > The topic is relevent
      > The blog looks professional
      > It would help a fellow web analytics member
      > Cons:
      > It hides the true purpose of the original post
      > It is using the forum as a means to promote one's blog
      > It just doesn't feel quite right
      > What does the group think? I'm not saying this is good or bad. Does
      > anyone else have an opinion about this? Any amature ethisists out
      > there?
      > --Paul
      > --- In webanalytics@yahoogroups.com <mailto:webanalytics%40yahoogroups.com> <webanalytics%40yahoogroups.com>,
      > "Paul Holstein" <paul@...> wrote:
      > >
      > > Very interesting scenario. I'll assume that the numbers are
      > totally
      > > made up for illustration purposes only.
      > >
      > > For PPC purposes, both words are good. There is no reason not to
      > go
      > > after both keywords. If you have an established keyword with
      > > predictable positive results, then you should keep it going as long
      > > as you can.
      > >
      > > Of course, the real world isn't quite so neat. Traffic changes
      > from
      > > day to day and season to season. Keyword pricing also changes from
      > > minute to minute.
      > >
      > > With highly trafficked terms the pricing is close to perfect. In
      > > other words, the keyword will be bid up to the point that only the
      > > best marketers will be able to turn a positive profit. If the
      > > keyword is under-priced, then more people will bid on it. If it is
      > > overpriced then less people should bid on it.
      > >
      > > That's the theory, anyway. In reality the pricing for popular
      > > keywords usually get bid up over their perfect market valuation.
      > The
      > > three main causes for this are 1) Ego Bidders - Some people simply
      > > want to see their listing on top and can afford to pay for the
      > > privilege. They simply don't know or care if it makes money. 2)
      > > Testing - When you enter a testing scenario, you need to bring
      > > traffic to your site. You are actually paying for the keyword
      > > traffic on a temporary basis to test the valuation of the word, and
      > > your landing pages. You could be doing A/B testing or multivariate
      > > testing. But you don't expect to keep those bids up forever. 3)
      > > Ignorance - A lot of marketers simply don't know if their bids are
      > > profitable. They'll keep up the bids to keep the traffic going and
      > > don't know if a few of those words are too expensive. By the time
      > > they figure it out, new merchants come in to take their place.
      > >
      > > So what do you do? I recommend using a good keyword management
      > tool
      > > and constantly manage your bid pricing based upon market conditions.
      > >
      > > When you look at how "important" a keyword is, the context is
      > usually
      > > related to organic listings and not PPC. For organic SEO, you
      > really
      > > need to focus on your top keywords. That is because each keyword
      > > requires time and effort. Therefore, you would want to focus your
      > > attention on the most profitable keywords.
      > >
      > > --Paul
      > >
      > > --- In webanalytics@yahoogroups.com <mailto:webanalytics%40yahoogroups.com> <webanalytics%40yahoogroups.com>,
      > Adam Berlinger <aberlinger1@>
      > > wrote:
      > > >
      > > > Hey everyone,
      > > > If you owned a web site that sold all kinds of shoes, which
      > search
      > > term would be more important towards an Ad word campaign..."shoes"
      > > or "Nike Pegasus?" Check out my scenario and follow-up thoughts at
      > > http://analyticsbyadam.blogspot.com/. <http://analyticsbyadam.blogspot.com/.> I would appreciate your
      > insight
      > > and feedback as I hit on several ideas.
      > > >
      > > > Cheers,
      > > > Adam
      > > >
      > > >
      > > >
      > > >
      > >
      > __________________________________________________________
      > > ______________
      > > > Don't pick lemons.
      > > > See all the new 2007 cars at Yahoo! Autos.
      > > > http://autos.yahoo.com/new_cars.html <http://autos.yahoo.com/new_cars.html>
      > > >
      > > > [Non-text portions of this message have been removed]
      > > >
      > >

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